Seiun

Pricing as disclosed

• 40g — $67.00

Everything disclosed on the product page

Size

40g Can

Price Usd

67

Category

Matcha, stone-milled Japanese green tea powder

Availability

Pre-order, estimated restock Saturday, July 25

Free Shipping Threshold

$39 USD

Net Weight

1.4 oz (40g)

Package Dimensions

2.1" x 2.1" x 2.6"

Packaging

Metal tin can with foil seal and gold leaf embossing

Shelf Life

Consume quickly

Serving Sizes

{ "usucha": "2g (1 tsp)", "koicha": "4g (2 tsp)" }

Brand Origin

blended and packaged in Japan by Ippodo Tea, Kyoto; family-run Japanese tea company founded 1717; region Kyoto, Japan

Flavor Category

Rich & Replenishing

Tasting Notes

Lingering finish and full umami character; a wise choice for fans of a reflective, satisfying matcha teatime. Hearty umami and sweet taste with a long and elegant aftertaste. Full (but not overwhelming) character and bright color.

Brewing Instructions

[ "Usucha (Classic): 2g matcha + 60mL water at 80C (176F), whisked 15 seconds", "Koicha (Thick): 4g matcha + 30mL water at 80C, mixed slowly for 15 seconds", "Cold-Whisked: 2g matcha + 60mL cold water at 5C (40F), whisked 15 seconds", "Matcha Latte: 3g matcha + 100mL hot water at 80C + 100mL milk", "Iced Matcha: 2g matcha + 60mL hot water at 80C + ice", "Iced Matcha Latte: 3g matcha + 100mL hot water at 80C + 100mL cold milk and ice" ]

Usage Recommendations

Works well as koicha to experience full depth and nuances; as usucha deeply satisfying, a standby at teatime. For lattes, medium-to-light matcha with astringency is typically recommended, though some prefer Seiun for its bright color and umami-rich profile.

Customer Rating

4.86 / 5 stars

Review Count

171

Sample Reviews

[ "Super bright, delicious, clean with no after taste!", "So creamy, developed and good!", "Very difficult to buy matcha of such quality in the grocery stores in the U.S.", "Definitely not worth the price (negative review)", "My favorite out of the different ones I have tried" ]

Related Accessories

[ "Matcha Whisk (Chasen #1) - $48 (sold out)", "Tea Strainer (Chakoshi) - $32 (sold out)", "Tea Bowl with Spout (White, Mino-yaki) - $200 (sold out)" ]

Company Info

Official product page ippodotea.com/products/seiun; related collection ippodotea.com/collections/matcha; physical store locations available; carbon-neutral deliveries offered

Certifications Awards

none disclosed

Cultivar

not disclosed

Region Farm

not disclosed beyond Kyoto, Japan blending/packaging

Harvest Timing

not disclosed

Ingredients

not explicitly listed (matcha powder)

Research notes

Single size/format found (40g Can); no other variants surfaced.

Secondary sources

{
  "rating_or_verdict": "Best Overall — $58, ceremonial grade",
  "notes": "Recommended by Karina Hoshikawa (Refinery29), Justin Iso, and Remy Morimoto Park (Veggiekins); 'earthy, creamy' with strong umami. Kyoto-based brand dating to the 1700s; listed as out of stock at capture time. Accessed via reader-proxy fetch (nymag.com blocks direct automated fetches)."
}

{
  "rating_or_verdict": "Tested, excluded from top picks",
  "notes": "'Umami flavor, reminiscent of asparagus and kombu seaweed' — but supply chain/availability issues limited it at test time, per the article."
}

{
  "tier": "Tier 2 - Matcha Mommy Approved",
  "price_noted": "$21.95",
  "notes": "Also included in the '8 brands' recap video as a positive callout."
}

{
  "notes": "Named in title/description as one of the best matcha brands she'd rebuy, from a 34-powder collection review. Specific product/score not retrievable without transcript access."
}