CeremonialKuon
Ceremonial, sourced from Kyoto
$64.00 (20g)
~$3.20 per gram
Grade
Ceremonial
Region
Kyoto
Sourcing
Kyoto, Japan
View the full sourcing map →Tasting notes
Rich & Fragrant
Vivid green color, long aftertaste, and rich umami characteristic of premium matcha. Uses the term 'Mirume' to describe its ultra-young, tender, and delicate character typical of high-class teas. Staff notes indicate clean and refreshing umami with crisp aftertaste, compared metaphorically to white wine.
Staff Tasting Commentary President Watanabe (7th Generation): Kuon feels clean and refreshing, in both the umami at the start and in the aftertaste...its crisp aftertaste reminds me of the feeling I get when drinking white wine.
Staff Tasting Commentary Chairman Watanabe (6th Generation): strong fragrance and deep flavor with crisp astringency detected after initial impression
Staff Tasting Commentary Mr. Yagi (Chief): striking fragrance, tender mirume character, rich umami; suggests preparation with low temperature warm water, or even cold water, to emphasize fragrance
Staff Tasting Commentary Mr. Miyata: deep blue and vivid color with strong presence fragrance; recommends cold or low-temperature preparation to achieve deep experience paired with sweets
Composition
L-theanine
24.31 mg/g
Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.80:23-28 (1994)
EGCG
59.3 mg/g
Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.83:21-28 (1996)
Pricing as disclosed
Full details
Everything disclosed on the product page (25 fields)▾
- Size
- 20g Can
- Listed Name
- Kuon (Eternity)
- Price Usd
- 64
- Category
- Matcha (Ceremonial Grade)
- Availability
- Pre-order, estimated restock ~July 2026
- Net Weight
- 0.7 oz (20g)
- Package Dimensions
- 2.1" x 2.1" x 2"
- Packaging
- Decorative white tin can with Japanese characters and gold leaf embossing
- Shelf Life
- Consume quickly
- Brand Origin
- Blended and packaged in Japan by Ippodo Tea, Kyoto; family-run Japanese tea company established 1717
- Notable Context
- Originally exclusive to Ippodo Tea New York Store before online release
- Flavor Category
- Rich & Fragrant
- Tasting Notes
- Vivid green color, long aftertaste, and rich umami characteristic of premium matcha. Uses the term 'Mirume' to describe its ultra-young, tender, and delicate character typical of high-class teas. Staff notes indicate clean and refreshing umami with crisp aftertaste, compared metaphorically to white wine.
- Brewing Instructions
- [ "Usucha (Classic): sift 2g (1 tsp) matcha, add 60mL hot water at 80C, whisk vigorously 15 seconds in 'M' pattern", "Koicha (Thick): sift 4g (2 tsp) matcha, add 30mL hot water at 80C, whisk slowly 15 seconds back-and-forth", "Cold-Whisked: sift 2g matcha, add 60mL chilled water (5C), whisk vigorously 15 seconds in 'M' pattern" ]
- Staff Tasting Commentary
- { "President Watanabe (7th generation)": "Kuon feels clean and refreshing, in both the umami at the start and in the aftertaste...its crisp aftertaste reminds me of the feeling I get when drinking white wine.", "Chairman Watanabe (6th generation)": "strong fragrance and deep flavor with crisp astringency detected after initial impression", "Mr. Yagi (Chief)": "striking fragrance, tender mirume character, rich umami; suggests preparation with low temperature warm water, or even cold water, to emphasize fragrance", "Mr. Miyata": "deep blue and vivid color with strong presence fragrance; recommends cold or low-temperature preparation to achieve deep experience paired with sweets" }
- Customer Rating
- 4.83 / 5 stars
- Review Count
- 36
- Review Themes
- praised for sweetness, smoothness, fragrance, and luxury quality; some find it mild; one reviewer noted 'unbelievably sweet and smooth' suitable for drinking without additives; price feedback notes quality excellent but expensive
- Related Accessories
- [ "Matcha Whisk (Chasen #1) - $48 (sold out)", "Tea Strainer (Chakoshi) - $32 (sold out)", "Tea Bowl with Spout (Mino-yaki) - $200 (sold out)" ]
- Free Shipping Threshold
- $39 USD
- Certifications Awards
- none disclosed
- Cultivar
- not disclosed
- Region Farm
- not disclosed beyond Kyoto blending/packaging
- Harvest Timing
- not disclosed
- Ingredients
- not explicitly listed (matcha powder)
Research notes
Product listed as 'Kuon (Eternity)' on site -- 'Eternity' appears to be an English translation/subtitle of Kuon rather than a separate product.
