Kuon

Pricing as disclosed

• 20g — $64.00

Everything disclosed on the product page

Size

20g Can

Listed Name

Kuon (Eternity)

Price Usd

64

Category

Matcha (Ceremonial Grade)

Availability

Pre-order, estimated restock ~July 2026

Net Weight

0.7 oz (20g)

Package Dimensions

2.1" x 2.1" x 2"

Packaging

Decorative white tin can with Japanese characters and gold leaf embossing

Shelf Life

Consume quickly

Brand Origin

Blended and packaged in Japan by Ippodo Tea, Kyoto; family-run Japanese tea company established 1717

Notable Context

Originally exclusive to Ippodo Tea New York Store before online release

Flavor Category

Rich & Fragrant

Tasting Notes

Vivid green color, long aftertaste, and rich umami characteristic of premium matcha. Uses the term 'Mirume' to describe its ultra-young, tender, and delicate character typical of high-class teas. Staff notes indicate clean and refreshing umami with crisp aftertaste, compared metaphorically to white wine.

Brewing Instructions

[ "Usucha (Classic): sift 2g (1 tsp) matcha, add 60mL hot water at 80C, whisk vigorously 15 seconds in 'M' pattern", "Koicha (Thick): sift 4g (2 tsp) matcha, add 30mL hot water at 80C, whisk slowly 15 seconds back-and-forth", "Cold-Whisked: sift 2g matcha, add 60mL chilled water (5C), whisk vigorously 15 seconds in 'M' pattern" ]

Staff Tasting Commentary

{ "President Watanabe (7th generation)": "Kuon feels clean and refreshing, in both the umami at the start and in the aftertaste...its crisp aftertaste reminds me of the feeling I get when drinking white wine.", "Chairman Watanabe (6th generation)": "strong fragrance and deep flavor with crisp astringency detected after initial impression", "Mr. Yagi (Chief)": "striking fragrance, tender mirume character, rich umami; suggests preparation with low temperature warm water, or even cold water, to emphasize fragrance", "Mr. Miyata": "deep blue and vivid color with strong presence fragrance; recommends cold or low-temperature preparation to achieve deep experience paired with sweets" }

Customer Rating

4.83 / 5 stars

Review Count

36

Review Themes

praised for sweetness, smoothness, fragrance, and luxury quality; some find it mild; one reviewer noted 'unbelievably sweet and smooth' suitable for drinking without additives; price feedback notes quality excellent but expensive

Related Accessories

[ "Matcha Whisk (Chasen #1) - $48 (sold out)", "Tea Strainer (Chakoshi) - $32 (sold out)", "Tea Bowl with Spout (Mino-yaki) - $200 (sold out)" ]

Free Shipping Threshold

$39 USD

Certifications Awards

none disclosed

Cultivar

not disclosed

Region Farm

not disclosed beyond Kyoto blending/packaging

Harvest Timing

not disclosed

Ingredients

not explicitly listed (matcha powder)

Research notes

Product listed as 'Kuon (Eternity)' on site -- 'Eternity' appears to be an English translation/subtitle of Kuon rather than a separate product.

Secondary sources

{
  "rating_or_verdict": "Best Overall — $58, ceremonial grade",
  "notes": "Recommended by Karina Hoshikawa (Refinery29), Justin Iso, and Remy Morimoto Park (Veggiekins); 'earthy, creamy' with strong umami. Kyoto-based brand dating to the 1700s; listed as out of stock at capture time. Accessed via reader-proxy fetch (nymag.com blocks direct automated fetches)."
}

{
  "rating_or_verdict": "Tested, excluded from top picks",
  "notes": "'Umami flavor, reminiscent of asparagus and kombu seaweed' — but supply chain/availability issues limited it at test time, per the article."
}

{
  "tier": "Tier 2 - Matcha Mommy Approved",
  "price_noted": "$21.95",
  "notes": "Also included in the '8 brands' recap video as a positive callout."
}

{
  "notes": "Named in title/description as one of the best matcha brands she'd rebuy, from a 34-powder collection review. Specific product/score not retrievable without transcript access."
}