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Kettl

Fuyou

KoichaCultivar: SaemidoriKyoto$48.00 (20g) (~$2.40/g)

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Everything disclosed on the product page

Full Product Name
Fuyou Matcha
Price Size Variants
[ { "size": "20g tin", "price_usd": 48 } ]
Producer
Yasuharu Maeno
Producer Company
Maruyasu, established 1872 (140+ years), Shiga prefecture
Producer Credentials
Level-9 Chashi, one of the most esteemed and respected tea blenders in the country
Cultivar
Blend of Saemidori and Asahi, both grown within Shiga prefecture
Region
Shiga prefecture (east of Kyoto)
Harvest Production Year
2025
Packaging
20g tin
Description
Blended matcha made exclusively with Saemidori and Asahi cultivars grown within Shiga prefecture. When whisked as usucha, presents a sweet and plush profile.
Tasting Notes
[ "Marshmallow root", "Shortbread", "Hotate (scallop)" ]
Flavor Profile Tags
[ "Oceanic", "Earthy", "Umami", "Vegetal" ]
Brewing Instructions
{ "usucha": "Add 2g of sifted matcha and 65ml of hot water (180°F). Vigorously whisk the matcha in a 'Z' pattern with a bamboo whisk until a fine foam appears.", "koicha": "Add 4g of sifted matcha and 30-35ml of water (180°F) and knead gently with a whisk until the matcha is completely mixed and is the texture of paint." }
Brewing Recommendation
Kettl recommends koicha preparation "for the most decadent experience, where the immersive depth of the tea reveals itself."
Certifications
Awards
Shelf Life
Review Ratings
Stock Status

Research notes

No certifications, awards, shelf-life information, review ratings, or stock status details provided on this page.

Secondary sources

The Strategist (NY Mag)review
{
  "rating_or_verdict": "Best High-Grade — $95, ceremonial grade",
  "notes": "Recommended by Michelle Puyane (Chalait owner); 'light, sweet' profile for connoisseurs; listed as out of stock at capture time."
}
Source →
Veggiekins (YouTube)review
{
  "tier": "Tier 2 - Matcha Mommy Approved",
  "price_noted": "$24.99"
}
Source →