MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

25 studies match for “product marketing”

2022Journal articleFree to read

DOCUMENTARY VIDEO PRODUCTION OF “AESTHETIC DRINKS OF LOCAL BRAND IN TOWN”

Siti Hazwani Mahasim, Norsiah Abdul Hamid — International Journal of Law Government and Communication

… people awareness on the aesthetic drink’s brands. This article highlights the production of a documentary video titled “Aesthetic Drinks of Local Brand in Town”. The objective of this documentary video is to explore and educate people …

Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×
2024Journal article

The purchase decision and marketing mix of Wall’s Matcha ice cream

Sri Yuniati Putri Koes Hardini, Reynaldy Pakpahan, Abel Gandhy, et al. — AIP conference proceedings

… caused an improvement of consumer request for healthy and delicious ice cream products.To fulfill these consumer desires, PT.Unilever Indonesia created Wall's Matcha ice cream product.The aim of this research was to analyze the relation …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×
2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

… pioneer of the number one dessert box in Indonesia Bittersweet By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling …

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×
2025Journal articleFree to read

THE INFLUENCE OF MATCHA TEA ON THE ANTIOXIDANT ACTIVITYOF SPONGE CAKE SEMI-FINISHED PRODUCT

Ахмет Байтұрсынұлы атындағы Қостанай өңірлік университеті, Қостанай қ., Қазақстан, А.М. Саидов, Dmitriy Kalitka, et al. — Mechanics and Technologies

Мақала матча шайымен байытылған бисквит жартылай фабрикатының антиоксиданттық қасиеттерін зерттеуге арналған, бұл дұрыс тамақтануға деген қызығушылықтың артуы аясында маңызды болып табылады. Зерттеудің мақсаты-матчаны пайдаланып оңтайлы…

Other / not statedAntioxidants and polyphenolsAroma, flavor and sensoryFood products and applications
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

… of the creative industry, and contribute significantly to Gross Domestic Product (GDP). However, in the era of digitalization and increasingly fierce market competition, MSMEs are required to innovate to remain relevant and …

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2018Journal article

PENGARUH STORYTELLING MARKETING TERHADAP BRAND EQUITY DAN KEPUTUSAN PEMBELIAN (Survei Pada Video Iklan Allure Matcha Latte Story Di Youtube)

Nirakatriena Pravitaswari, Zainul Arifin, Mukhammad Kholid Mawardi

This study aims to examine the effect of Storytelling Marketing on Brand Equity and its impact on Purchase Decision. The survey was conducted on 100 active netizens who had purchased and consumed Allure Matcha Latte products, besides …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCited 5×
2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

… aesthetics, curated rituals with the chasen (茶筅, tea whisk), and comparative marketing strategies like “Matcha vs. Coffee” or “Ceremonial vs. Culinary” are used to authenticate products while flattening cultural complexity. The findings …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality
2025Journal articleFree to read

Development of Matcha-Based Beverage Product Packaging Based on Consumer Needs Attributes using Quality Function Deployment Method

Maulana Naafi Aga Pranata, Wahyu Supartono, Megita Ryanjani Tanuputri — IOP Conference Series Earth and Environmental Science

Abstract One of the products that is currently popular is matcha. Seeing the positive trend of matcha, PT Pagilaran production unit Samigaluh, Kulon Progo, Yogyakarta tries to produce matcha. The development of matcha certainly needs to be …

Observational (human)Processing, milling and qualityFood products and applicationsMarket, culture and sustainability
2026Journal articleFree to read

ANALISIS PENGEMBANGAN PRODUK PUDDING BALLS UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

Angel Tangkilisan, Nastasya Cindy Hidajat — Jurnal Serina Abdimas

… trend in the culinary industry has made desserts one of the most favored products in the market due to their delicious flavors and attractive serving style. This activity aims to develop an innovative dessert product in the form of …

Observational (human)Food products and applicationsMarket, culture and sustainabilityProcessing, milling and quality
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… competitiveness within the market. Kopi Coklat Enterprise also adopts modern marketing strategies through digital platforms such as Facebook, Instagram, and TikTok to increase brand awareness and communicate directly with potential …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2026Journal articleFree to read

The Path to Matcha Repurchase: Ritual Attractiveness, Self-Congruence, and Preference

Aimee Gabrielle Lochman, Primidya K. M. Soesilo — Zenodo (CERN European Organization for Nuclear Research)

… model was built to investigate the impact of consumer based self-congruence, product self-congruence self-congruence, and ritual experience on repurchase intention, with the underlying product preference as a potential mediator. This …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stress
2023Journal articleFree to read

ความแพรหลายของขนมและเครองดมททำจากมทฉะ

Piyaporn Chanasuay — Thammasat Journal of Japanese Studies

… by a major confectionery manufacturer in Japan that began to use matcha in production and sold in large numbers throughout the country and are exported to foreign countries. And large international companies such as Haagen-Dazs …

Food science / processingMarket, culture and sustainabilityAroma, flavor and sensoryFood products and applications
2025Journal articleFree to read

Розробка лінійки косметичних засобів для обличчя з екстрактом зеленого чаю Matcha

Матвій Іванович Зоря — Institutional Repository of National University of Food Technologies

Я як здобувач(ка) Національного університету харчових технологій розумію і підтримую політику університету з академічної доброчесності.Я не надавав(-ла) і не одержував(-ла) недозволеної допомоги під час підготовки цієї роботи.Використання…

Other / not statedSkin, oral and dentalProcessing, milling and qualityFood products and applications
2025Journal articleFree to read

Exploring the impact of chia seeds and matcha green tea on gene expression related to the puberty pathway in growing male New Zealand white rabbits.

Soliman ASH, Mourad SS, Mohamed AAA — Tropical animal health and production

… direct and in-direct genes are involved in regulating sexual hormones, and reproductive process under nitrite antioxidant plants in rabbit feed. However, there is not enough information about the role of chia seeds and matcha tea as …

Other / not statedAntioxidants and polyphenolsMarket, culture and sustainabilityCited 1×
2025Journal articleFree to read

PROSPECTS FOR SPA DESSERTS AS FUNCTIONAL FOODS WITH COLLAGEN, MATCHA, AND NATURAL FLAVOR

Solomiia Sychevska — Перспективи та інновації науки

… promising direction is the concept of SPA desserts-healthy gastronomic products that combine appealing taste, functional properties, and aesthetic pleasure.The article analyzes the potential for the development of SPA desserts as …

Observational (human)Cognition, mood and stressAntioxidants and polyphenolsAroma, flavor and sensory
2026Thesis or dissertation

PENGARUH PERCEIVED AUTHENTICITY TERHADAP REVISIT INTENTION MELALUI CUSTOMER SATISFACTION

- Leanaziha Syarfadilah Mahendrajaya, Gita Siswhara, Masroulina Sevtiani — Repository at Universitas Pendidikan Indonesia (Universitas Pendidikan Indonesia)

… consumer satisfaction regarding their hopes and expectations for the matcha products offered, as well as their intention to return. Perceived authenticity, or consumers’ perspective on a product’s authenticity, can shape customers’ …

ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality
2026Thesis or dissertationFree to read

Perceived Value Drivers of Willingness to Pay : Evidence from Generation Z Matcha Consumption in Western Café Markets

Koushiro Kurima, Rita Massi — Jonkoping University Library (Jönköping University)

… more well-known in Western markets and is frequently marketed as a high-end product. This study looks at how Generation Z consumers' willingness to pay (WTP) for matcha beverages is influenced by perceived value dimensions shaped …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

Spot a paper that doesn't belong, or one that's missing? Tell us.