MatchaDB

2017Thesis or dissertation

Minuman Instan Kesehatan Ginger Matcha (Jahe Teh Hijau)

Rosiana Ardiani

No online link was recorded for this study.

Abstract

ABSTRAKIndonesia merupakan negara agraris dengan kekayaan alam yang melimpah dan memiliki keanekaragaman budaya. Salah satu budaya yang sudah turun-temurun yaitu jamu. Salah satu bentuk jamu yang umunya dipakai di Indonesia yaitu minuman dalam bentuk serbuk. Hal tersebut menjadi salah satu alasan dipilihnya produk minuman instan kesehatan Ginger Matcha. Ginger Matcha merupakan minuman instan kesehatan dalam bentuk serbuk dengan bahan utama sari jahe dan bubuk teh hijau. Kedua bahan tersebut dipilih karena rasanya yang enak dengan banyak manfaat dan banyak diminati oleh masyarakat sehingga tidak terlalu sulit dalam memasarkannya. Cara pembuatan produk Ginger Matcha ini dengan mengambil sari jahe kemudian dimasak dengan gula pasir, setelah menjadi serbuk kemudian diayak untuk menseragamkan ukuran, setelah dingin kemudian di mixing dengan bubuk teh hijau. Selanjutnya, pengemasan produk, dikemas secara primer dan sekunder, setelah siap produk dipasarkan secara langsung maupun online. Harga satu box Ginger Matcha yang berisi 5 sachet yaitu Rp 9.000,00. Berdasarkan hasil analisis kelayakan usaha yang sudah dihitung dengan hasil R/C ratio 1,50 dan B/C ratio 0,49 maka usaha Ginger Matcha ini layak untuk dijalankan. Kata Kunci: Jamu Serbuk, Proses pembuatan, Analisis Usaha

Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.

Study type

Other / not stated

Assigned automatically from the title, abstract and subject terms.

Topics

Processing, milling and qualityMarket, culture and sustainability

Matcha is a main subject here (named in the title).

Keywords and subject terms

jamuginger juicegreen tea powderbusiness feasibilityR/C ratioB/C ratioproduct packagingdigital marketingsmall business

Cite this study

Rosiana Ardiani. (2017). Minuman Instan Kesehatan Ginger Matcha (Jahe Teh Hijau).

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