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2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham

UiTM Institutional Repositories (Universiti Teknologi MARA)

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Abstract

Kopi Coklat Enterprise is a proposed beverage vendor and catering service business established to provide premium-quality beverages for customers across Malaysia. The business specialises in serving freshly brewed coffee, rich chocolate beverages, matcha drinks, flavoured coffee, and seasonal specialty beverages prepared using carefully selected ingredients. The company was founded with the objective of delivering delicious beverages while creating memorable experiences through professional beverage catering services. The increasing demand for premium beverages and event catering services has created significant business opportunities within Malaysia's food and beverage industry. Consumers today are increasingly looking for beverages that offer excellent taste, affordable prices, attractive presentation, and convenient service. Recognising this growing market demand, Kopi Coklat Enterprise combines beverage retailing with mobile vendor and catering services, allowing the company to serve customers at various locations including universities, schools, corporate functions, weddings, family gatherings, carnivals, sports tournaments, festivals, and community events. Unlike conventional beverage stalls that only focus on walk-in customers, Kopi Coklat Enterprise provides complete beverage solutions by offering customised beverage packages suitable for different types of events. Customers can choose from more than fifteen beverage varieties, including Coffee Series, Chocolate Series, Matcha Series, Mint Chocolate, Caramel Coffee, Hazelnut Coffee, Vanilla Coffee, and other seasonal beverages according to their preferences. The flexibility of the business model enables the company to generate multiple sources of revenue while increasing customer satisfaction and long-term…

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Study type

Observational (human)

Surveys, cohorts and consumer studies, with no intervention.

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Cite this study

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham. (2026). Kopi Coklat Enterprise. UiTM Institutional Repositories (Universiti Teknologi MARA).

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