2022Journal articleFree to read
Siti Hazwani Mahasim, Norsiah Abdul Hamid
International Journal of Law Government and Communication
Aesthetic drinks are currently popular among people regardless of age. The extreme demand started from the viral of these trending drinks among social media communities. Due of their appealing drinks, the bubble tea, coffee, and matcha tea cafes became popular and attracted a lot of attention when they went viral on social media.Local brands do not provide a variety of branding and not enough advertisements in the social media for people to notice them and aware of their extant. Therefore, there is a need to produce a documentary video to gain people awareness on the aesthetic drink’s brands. This article highlights the production of a documentary video titled “Aesthetic Drinks of Local Brand in Town”. The objective of this documentary video is to explore and educate people about the world of small business and marketing. It gives exposures to people on how it should be done professionally and authentically. Besides telling the audience the distinct journey of each entrepreneur, the behind-the-scenes sharing also is hoped to inspire people to build up the local business. The documentary video production contains a 2-minute teaser, 1-minute behind-the-scenes footage along with a full-fledge 15-minute documentary video. The plot of this documentary explains about the meaning of aesthetic drinks. It progresses to the next plot where it explains how these aesthetic drinks become famous in the town of Tawau, Sabah. This documentary is produced with the hope to set a clearer picture to the public about the aesthetic drinks of local brands in Tawau, so that we can better support the local business, thus help them to advance and emerge. The documentary expresses the importance of media in promoting this small business to create the awareness of local people to the product.
Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.
Study type
Other / not stated
Assigned automatically from the title, abstract and subject terms.
Topics
Matcha is a main subject here (named in the keywords).
Siti Hazwani Mahasim, Norsiah Abdul Hamid. (2022). DOCUMENTARY VIDEO PRODUCTION OF “AESTHETIC DRINKS OF LOCAL BRAND IN TOWN”. International Journal of Law Government and Communication. https://doi.org/10.35631/ijlgc.730016
DOI: 10.35631/ijlgc.730016 · Cited by 1 (OpenAlex)
Background: Green tea is traditionally known to induce mental clarity, cognitive function, physical activation and relaxation. Recently, a special green tea, matcha tea, is rapidly gaining popularity throughout the world and is frequently…
ReviewCognition, mood and stressAntioxidants and polyphenolsL-theanine and caffeineCited 70×Objective: Gut microbiota plays a key role in metabolism and health in diabetes patients with gastrointestinal microbiota dysbiosis. Thus, regulating the ecological balance of gut microbiota may provide a pathway toward improvement for…
Animal studyMetabolism and weightGut and microbiomeMarket, culture and sustainabilityCited 68×Matcha green tea (MGT) is a natural product that is currently used as a dietary supplement and may have significant anti-cancer properties. However, the molecular mechanism(s) underpinning its potential health benefits remain largely…
In vitro / cell studyMetabolism and weightAntioxidants and polyphenolsCancerCited 66×We conducted a population-based case-control study of patients with bladder cancer and of controls drawn randomly from the general population of Metropolitan Nagoya and interviewed both groups. The incidence rates of bladder cancer were…
Randomized controlled trialCancerSkin, oral and dentalMarket, culture and sustainabilityCited 64×