Seion
Nishio$55.00 (40g) (~$1.38/g)
Pricing as disclosed
- 40g — $55.00
Flagged inconsistencies on the brand's own page
- The page describes Seion as a 'single-source matcha' while also stating the producer is 'Various Small Farmers' and that raw materials are purchased at the tea market and blended into a cuvée — these two framings are in tension (single-source vs. multi-farmer blend) though not necessarily mutually exclusive depending on Kettl's intended meaning of 'single-source' (single region/lot).
Everything disclosed on the product page
- Full Name
- Seion Matcha
- Price Size Variants
- [ { "size": "40g tin", "price": "$55.00", "stock": "not explicitly stated" } ]
- Producer
- Various Small Farmers (blended cuvée, not single-farm)
- Cultivar
- Blend
- Region
- Nishio, Aichi prefecture
- Production Year
- 2025
- Sourcing Story
- One of Kettl's most celebrated matcha offerings; raw materials purchased at the tea market and carefully blended to create a cuvée, compared by Kettl to a wine from Bordeaux
- Tasting Notes
- [ "Creamy oats", "California almonds", "Fresh, savory hearts of palm" ]
- Flavor Profile Tags
- [ "Vegetal", "Nutty", "Grassy" ]
- Flavor Summary
- Beautiful, soft, and rich single-source matcha with an integrated profile; remarkably fragrant and sweet; integrates seamlessly with milk and can shine on its own when whisked traditionally
- Brewing Instructions
- { "hot_latte": "Combine 4g sifted matcha with 50ml hot water; whisk in 'Z' pattern until fine foam appears (approx. 15-20 seconds); steam 240ml milk and combine", "iced_latte": "Same 4g matcha preparation, poured over 150ml milk with ice", "iced_matcha": "Add 2g sifted matcha to a tumbler or thermos, add 200ml cold filtered water, shake vigorously for 30 seconds" }
- Packaging
- 40g tin
- Grade Tier
- not explicitly labeled
- Certifications
- none disclosed
- Awards
- none disclosed
- Shelf Life Storage
- not disclosed
- Reviews Ratings
- none disclosed
- Subscription Options
- none listed for this product
Research notes
Product is described as 'single-source' in one part of the marketing copy despite the producer being listed as 'Various Small Farmers' / a blended cuvée — noted below as a possible internal tension in terminology rather than a factual contradiction, since Kettl appears to use 'single-source' to mean sourced from one growing region/market lot rather than one farmer.
Secondary sources
The Strategist (NY Mag)review
{
"rating_or_verdict": "Best High-Grade — $95, ceremonial grade",
"notes": "Recommended by Michelle Puyane (Chalait owner); 'light, sweet' profile for connoisseurs; listed as out of stock at capture time."
}Source →Veggiekins (YouTube)review
{
"tier": "Tier 2 - Matcha Mommy Approved",
"price_noted": "$24.99"
}Source →