CeremonialCeremonial Grade Matcha Powder
Ceremonial, sourced from Nishio
From $44.99 (80g)
~$0.56 per gram
Grade
Ceremonial
Region
Nishio
Sourcing
Nishio, Japan
View the full sourcing map →Tasting notes
Described via comparison table as 'Umami, Creamy' and 'Electric Green' color, versus competitors described as 'Bitter, Chalky' and 'Dark Brown'
Composition
L-theanine
24.31 mg/g
Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.80:23-28 (1994)
EGCG
59.3 mg/g
Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.83:21-28 (1996)
Pricing as disclosed
Full details
Everything disclosed on the product page (16 fields)▾
- Price
- $39.99 (was $44.99, 'SAVE 20%' for one-time; subscribe price also shown as $39.99/$44.99 with 'SAVE 11%' messaging elsewhere on page) for the 80g size; 200g size is $79.99 ('SAVE 20%')
- Sizes And Unit Price
- 80g = $39.99 ($0.56/serving); 200g = $79.99 ($0.50/serving)
- Subscription Terms
- Reships every 30 days, cancel or adjust anytime; first subscription order includes a free starter kit (whisk $24.99 value, thermos $19.99 value, tsp scoop $1.99 value, total '$47 value'); subsequent subscription orders billed at $44.99 - 20% i.e. described as 'Billed $47.99 monthly' in one spot and '20% off... on all re-orders' in another
- Grade
- "CEREMONIAL GRADE" (badge on product) described elsewhere on page as 'Smooth, vibrant, and naturally sweet'
- Origin Claim 1
- Verbatim badge text near price/variant selector: "SINGLE ORIGIN: NISHIO, JAPAN"
- Origin Claim 2
- Verbatim text in the 'FARM TO POUCH' section further down the same page: "SINGLE ORIGIN (KAGOSHIMA, JAPAN)" with subtext 'Grown in Japan's top tea region.'
- Origin Claim 3
- FAQ answer to 'What is MatchaBar?': "Our matcha is crafted by co-founder Max Fortgang and our tea master in Kagoshima, Japan, using only the finest family-owned farms and expert practices."
- Caffeine
- 80mg caffeine per serving (full teaspoon) stated in the 'CALM, FOCUSED, ALL-DAY ENERGY' section; a comparison table also says '80mg Caffeine' for MatchaBar vs '10-15mg Caffeine' for competitors ('THEM')
- Harvest Timing
- "FIRST HARVEST" badge: 'Young, nutrient-rich leaves' (first harvest of the season)
- Quality Claims
- "LAB TESTED" badge: 'Pure, safe, and free from contaminants.'
- Dietary Attributes
- Non-GMO, gluten-free, vegan, sugar-free (from FAQ)
- Tasting Notes
- Described via comparison table as 'Umami, Creamy' and 'Electric Green' color, versus competitors described as 'Bitter, Chalky' and 'Dark Brown'
- Brewing Instructions
- 3-step process shown: 1) Scoop one teaspoon (double for extra boost), 2) Whisk it up (use MatchaBar's rechargeable electric whisk, or shake in a bottle/use a blender to avoid clumps), 3) Add milk of choice for a latte
- Social Proof
- "4.8/5 | 312,300+ VERIFIED CUSTOMERS"; "4,628 BOUGHT THIS MONTH" / another spot says "4,000+ SOLD THIS MONTH"; celebrity endorsement quotes from Diplo ("MY GO-TO ENERGY SOURCE"), Von Miller ("THE REASON WHY I QUIT COFFEE"), and Billie Eilish ("THIS SH*T TASTES LIKE HEAVEN")
- Shipping
- "Ready To Ship In 3-5 Business Days"
- Health Marketing Claims
- Positioned as an alternative to coffee: 'Better Sleep', 'No Anxiety, No Jitters', 'Extended Release Energy' (3-4 hr caffeine), 'Added Focus from L-Theanine', gentler on digestion ('Matcha is alkaline')
Research notes
Re-verified as of this session: the internal contradiction flagged previously is CONFIRMED STILL PRESENT. The page states 'SINGLE ORIGIN: NISHIO, JAPAN' in a badge near the top price/purchase section, but later in the same page's 'FARM TO POUCH' storytelling section it states 'SINGLE ORIGIN (KAGOSHIMA, JAPAN)', and the FAQ section separately says the matcha is 'crafted by co-founder Max Fortgang and our tea master in Kagoshima, Japan.' These are mutually exclusive single-origin claims (Nishio is in Aichi Prefecture; Kagoshima is a different, far-southern prefecture) appearing on the same product page.
