Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
6 studies match for “branding”
本稿では、茶業界全体を取り囲む状況を見ながら、抹茶に関する地域ブランドの情報 デザインにおいて浮上する様々な課題を指摘する。そして、それら課題を通底する「抹茶に関 する価値評価体系の共創」の重要性について述べる。
Other / not statedAuthenticity plays a crucial role in the success of products and brands, but its meaning and value can evolve. We investigate the dynamic nature of authenticity by examining the Matcha tea market in Japan. In doing so, we analyzed how the…
Other / not statedFood products and applicationsAuthenticity and analytical methodsMarket, culture and sustainabilityCloudscape is more than just a beverage; it's a sensory experience created to elevate the typical coffee experience to something sublime. Three distinct, dreamy flavors such like the earthy elegance of Matcha, the buttery richness of…
Observational (human)Aroma, flavor and sensoryFood products and applicationsCognition, mood and stress[ES] El té matcha es un tipo de té verde japonés obtenido a partir de las primeras hojas de té de los arbustos cultivados bajo la sombra. Este curioso método de cultivo le confiere una composición única y de gran calidad, siendo…
Other / not statedMarket, culture and sustainability… when they went viral on social media.Local brands do not provide a variety of branding and not enough advertisements in the social media for people to notice them and aware of their extant. Therefore, there is a need to produce a …
Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×… while detaching the term from its historical and cultural roots. This rebranding commodifies spirituality into lifestyle performance, confuses consumers with oversimplified binaries, and displaces the Japanese standpoint in …
Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and qualityEvery record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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