Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
24 studies match for “brand”
… study clarified that matcha can exhibit significant flavor differences between brands and provided a theoretical basis for the selection and application of matcha in tea products.
Observational (human)Metabolism and weightAntioxidants and polyphenolsGut and microbiomeCited 1×… and attracted a lot of attention when they went viral on social media.Local brands do not provide a variety of branding and not enough advertisements in the social media for people to notice them and aware of their extant. Therefore, …
Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×Розробка айдентики японського матча-закладу. Кваліфікаційна робота. Київський столичний університет імені Бориса Грінченка, 2026. 74 с. Робота складається зі вступу, двох розділів, висновків, списку використаних джерел та додатків. У…
Other / not statedProcessing, milling and qualityThis study aims to examine the effect of Storytelling Marketing on Brand Equity and its impact on Purchase Decision. The survey was conducted on 100 active netizens who had purchased and consumed Allure Matcha Latte products, besides …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCited 5×本稿では、茶業界全体を取り囲む状況を見ながら、抹茶に関する地域ブランドの情報 デザインにおいて浮上する様々な課題を指摘する。そして、それら課題を通底する「抹茶に関 する価値評価体系の共創」の重要性について述べる。
Other / not stated… of small indulgence; and fourth, relational mediation between consumers and brands across online and offline platforms. In conclusion, to expand the sustainability of matcha latte consumption, several measures are required: the …
Observational (human)L-theanine and caffeineFood products and applicationsMarket, culture and sustainability… green tea like loose leaf (3), bagged (2) and powdered matcha (2) of various brands. The green tea forms were prepared at 95-100°C for 5 min., to mimic conditions usually used for tea preparations at home. The comparison of combined …
Other / not statedAntioxidants and polyphenolsProcessing, milling and qualityCited 51×… people in Indonesia. The theory used in this research is the theory of price, brand image, and purchasing decisions. The object of this research is the customer of GOOMA Tea Bar at Kelapa Gading Mall. Sampling in this study used …
Randomized controlled trialFood products and applicationsMarket, culture and sustainabilityThe pioneer of the number one dessert box in Indonesia Bittersweet By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling…
Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×Authenticity plays a crucial role in the success of products and brands, but its meaning and value can evolve. We investigate the dynamic nature of authenticity by examining the Matcha tea market in Japan. In doing so, we analyzed how the …
Other / not statedFood products and applicationsAuthenticity and analytical methodsMarket, culture and sustainability… through digital platforms such as Facebook, Instagram, and TikTok to increase brand awareness and communicate directly with potential customers. Besides online promotion, the company actively participates in exhibitions, university …
Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight… marketing through the use of social media Instagram and WhatsApp to build brand awareness, introduce products, and expand market reach efficiently. The implementation methods include market research, product development, digital …
Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensoryCloudscape is more than just a beverage; it's a sensory experience created to elevate the typical coffee experience to something sublime. Three distinct, dreamy flavors such like the earthy elegance of Matcha, the buttery richness of…
Observational (human)Aroma, flavor and sensoryFood products and applicationsCognition, mood and stress… drinks from overseas, therefore analyzed the marketing strategies of 3 major brands together, namely Haagen-Dazs matcha ice cream, Uji matcha KitKat and Starbucks matcha latte, found that the three brands, despite having different …
Food science / processingMarket, culture and sustainabilityAroma, flavor and sensoryFood products and applications… health attributes. However, Guizhou matcha still faces problems such as low brand recognition and insufficient value added in the industrial chain. Based on the SWOT-PEST model, this study analyzes the advantages, disadvantages, …
Other / not statedCognition, mood and stressMarket, culture and sustainability[ES] El té matcha es un tipo de té verde japonés obtenido a partir de las primeras hojas de té de los arbustos cultivados bajo la sombra. Este curioso método de cultivo le confiere una composición única y de gran calidad, siendo…
Other / not statedMarket, culture and sustainabilityNé au Japon, le matcha s’est progressivement imposé bien au-delà de sa fonction de boisson. Devenu symbole de sérénité, d’esthétique et de bien-être, il incarne aujourd’hui un phénomène culturel à part entière, nourri par la mondialisation…
Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityAroma, flavor and sensory… rank test for intragroup comparison. Results: Initial force varied among EOC brands, with GC short chains having the highest force and Forestadent medium chains the lowest. The most pronounced force decay occurred within 24 h, notably …
Food science / processingSkin, oral and dentalProcessing, milling and qualityFood products and applicationsCited 6×… from 0.521 to 6.082 mg/L. The mean concentration differed significantly among brands and types of tea. Matcha green tea powder had the highest concentration of fluoride. Most teas contain a higher fluoride concentration than optimally …
Observational (human)Safety, contaminants and toxicitySkin, oral and dentalProcessing, milling and qualityCited 5×… while detaching the term from its historical and cultural roots. This rebranding commodifies spirituality into lifestyle performance, confuses consumers with oversimplified binaries, and displaces the Japanese standpoint in …
Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality… and attractive packaging design serve as supporting factors to strengthen brand image and enhance consumer experience. The development of the House of Quality (HoQ) matrix revealed that aspects such as ingredient formulation, matcha …
Observational (human)Processing, milling and qualityFood products and applicationsAroma, flavor and sensory… of consumers. Furthermore, faced with intense competition from Japanese brands, the industry must refine its global marketing strategy. Drawing on a SWOT analysis, this paper conducts an in-depth examination of the strengths, …
Observational (human)Antioxidants and polyphenolsL-theanine and caffeineMarket, culture and sustainability… creating a competitive advantage to help Vietnam Tea Corporation increase its brand and export value and successfully implement the corporation’s business goals in the coming period. Developing human resources for tea processing at …
Observational (human)Market, culture and sustainabilityProcessing, milling and quality… content of matcha with near infrared spectra quickly, 240 samples of 3 matcha brands were collected for Vis/NIR spectroscopy on 325-1075 nm using a field spectroradiometer. The spectral data was processed by chemometrics which was …
Chemical / analyticalProcessing, milling and qualityAuthenticity and analytical methodsCognition, mood and stressEvery record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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