MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

76 studies match for “food culture”

2022Journal articleFree to read

An exploratory to analysis the effects of the dirrerent roles of mathca on lipid metabolism and intestinal flora regulation between normal and diabetic mice fed a high-fat diet

Jun Liu, Qiang Li, Rong Tan — Food Science and Technology

Fast food is becoming increasing popular as a social phenomenon, and it usually contains high fat contents. Matcha is one versatile tea, and its application in food brings lots of new consumers. Herein, a high-fat diet containing matcha …

Animal studyMetabolism and weightGut and microbiomeMarket, culture and sustainabilityCited 5×
2025Journal articleFree to read

Development of Matcha-Based Beverage Product Packaging Based on Consumer Needs Attributes using Quality Function Deployment Method

Maulana Naafi Aga Pranata, Wahyu Supartono, Megita Ryanjani Tanuputri — IOP Conference Series Earth and Environmental Science

… packaging, and sachet from aluminium foil, polietilen film, and lithopaper foodgrade as the primary packaging. The results of water vapor transmission rate test is 0.0902 gH2O/kPa.day.m2 and tensile strength value of packaging is …

Observational (human)Processing, milling and qualityFood products and applicationsMarket, culture and sustainability
2026Journal articleFree to read

ANALISIS PENGEMBANGAN PRODUK PUDDING BALLS UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

Angel Tangkilisan, Nastasya Cindy Hidajat — Jurnal Serina Abdimas

Along with the development of modern times, food no longer serves only as a basic necessity but has also become a part of lifestyle and a reflection of people’s tastes. One type of food that is currently popular is dessert. The growing …

Observational (human)Food products and applicationsMarket, culture and sustainabilityProcessing, milling and quality
2026Journal articleFree to read

Preferencje konsumentów wobec nabywania i spożywania japońskiej herbaty matcha

Katarzyna Mikołajczyk-Bator, Jagoda Sibilska, Katarzyna Gościnna — Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Cel: Celem artykułu było poznanie wiedzy respondentów na temat herbaty matcha, częstotliwości jej spożycia i czynników wpływających na decyzje zakupowe tej herbaty na polskim rynku. Metodyka: Badanie przeprowadzono za pomocą ankiet…

Other / not statedAntioxidants and polyphenolsMarket, culture and sustainability
2022Journal articleFree to read

PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN GOOMA TEA BAR MAL KELAPA GADING DI JAKARTA UTARA

Rita Eka Setianingsih, Liaw Bunfa, Abdulah Rakhman, et al. — Jurnal Ilmiah Hospitality

Contemporary drinks are very popular with the people of Indonesia, even the whole world. Drinks made from coffee, cheese tea, and boba are very popular with the public so that many companies have sprung up to make beverage businesses. One…

Randomized controlled trialFood products and applicationsMarket, culture and sustainability
2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

The pioneer of the number one dessert box in Indonesia Bittersweet By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling…

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×
2023Journal articleFree to read

CALCULATION OF THE COST OF THE DEVELOPED FUNCTIONAL DRINK BASED ON MATCHA TEA

V. S. Paukova, in Smolensk — Sovremennaya nauka i innovatsii

The purpose of the work is to calculate the cost of the developed functional drink based on mast tea. Matcha is a Japanese powdered green tea. At the first stage, the total investment volume is estimated: the prices for equipment and…

Observational (human)Food products and applicationsMarket, culture and sustainabilityAntioxidants and polyphenols
2025Journal articleFree to read

Pengembangan Produk Minuman Matchaboy Melalui Varian Ukuran, Rasa Dan Harga Dengan Pendekatan Quality Function Deployment (QFD)

Assifa SerliYanti, Dinda Atika Faza, Nayra Fadya Putri, et al. — Jurnal Multidisiplin West Science

Persaingan dalam industri minuman siap saji semakin meningkat seiring dengan perubahan preferensi konsumen terhadap variasi rasa, ukuran, dan harga produk. Kondisi ini menuntut pelaku usaha, termasuk Matchaboy, untuk mengembangkan strategi…

Other / not statedProcessing, milling and qualityFood products and applicationsMarket, culture and sustainability
2025Journal article

Reconfiguring Authenticity: An In-Depth Study of Matcha Tea

Masaru Karube, Avimanyu Datta, Yuki Miyazawa — Academy of Management Proceedings

Authenticity plays a crucial role in the success of products and brands, but its meaning and value can evolve. We investigate the dynamic nature of authenticity by examining the Matcha tea market in Japan. In doing so, we analyzed how the…

Other / not statedFood products and applicationsAuthenticity and analytical methodsMarket, culture and sustainability
2025Journal articleFree to read

THE INFLUENCE OF MATCHA TEA ON THE ANTIOXIDANT ACTIVITYOF SPONGE CAKE SEMI-FINISHED PRODUCT

Ахмет Байтұрсынұлы атындағы Қостанай өңірлік университеті, Қостанай қ., Қазақстан, А.М. Саидов, Dmitriy Kalitka, et al. — Mechanics and Technologies

Мақала матча шайымен байытылған бисквит жартылай фабрикатының антиоксиданттық қасиеттерін зерттеуге арналған, бұл дұрыс тамақтануға деген қызығушылықтың артуы аясында маңызды болып табылады. Зерттеудің мақсаты-матчаны пайдаланып оңтайлы…

Other / not statedAntioxidants and polyphenolsAroma, flavor and sensoryFood products and applications
2020Journal articleFree to read

Effects of Matcha Green Tea Powder on Cognitive Functions of Community-Dwelling Elderly Individuals.

Sakurai K, Shen C, Ezaki Y, et al. — Nutrients

… cognitive function were assessed utilizing a psychometric test battery. Daily food intake was assessed by a Brief-type Self-administered Diet History Questionnaire (BDHQ). In the gender-specific analysis, a significant cognitive …

Randomized controlled trialCognition, mood and stressAntioxidants and polyphenolsProcessing, milling and qualityCited 46×
2026Journal article

Fenomena Konsumsi Minuman Jepang di Indonesia: Kajian Budaya Jepang terhadap Ketertarikan Konsumen

Felicia Nafftali Primastito, Rezki Fatimah, Fitri Alfarisy — DOAJ (DOAJ: Directory of Open Access Journals)

This study aims to analyze how Japanese culture shapes Indonesian consumers’ interest in Japanese beverages. The growing popularity of beverages such as matcha, hojicha, genmaicha, ramune, and Japanese milk tea in Indonesia indicates that …

ReviewMarket, culture and sustainabilityFood products and applications
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… services has created significant business opportunities within Malaysia's food and beverage industry. Consumers today are increasingly looking for beverages that offer excellent taste, affordable prices, attractive presentation, and …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2026Thesis or dissertation

PENGARUH KONTEN MATCHA LATTE DI MEDIA SOSIAL TERHADAP HEDONIC EATING BEHAVIOR DAN AKTIVITAS WISATA KULINER PADA MAHASISWA KOTA BANDUNG

- Eunike Aster Balisa, Agus Sudono, Dias Pratami Putri — Repository at Universitas Pendidikan Indonesia (Universitas Pendidikan Indonesia)

The viral phenomenon of matcha latte content on social media has become a strong driver of hedonic consumption behavior and culinary tourism activities among college students, particularly in Bandung City as a hub of student lifestyle and…

Observational (human)Food products and applicationsProcessing, milling and qualityMarket, culture and sustainability
2026Thesis or dissertation

PENGARUH PERCEIVED AUTHENTICITY TERHADAP REVISIT INTENTION MELALUI CUSTOMER SATISFACTION

- Leanaziha Syarfadilah Mahendrajaya, Gita Siswhara, Masroulina Sevtiani — Repository at Universitas Pendidikan Indonesia (Universitas Pendidikan Indonesia)

… kontribusi teoritis dalam pengembangan kajian perilaku konsumen pada industri Food and Beverage yang terus berkembang pesat khususnya terhadap trend Matcha, serta diharapkan untuk menjadi masukan bagi Jun Matcha Club dalam meningkatkan …

ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality
2026Thesis or dissertationFree to read

Perceived Value Drivers of Willingness to Pay : Evidence from Generation Z Matcha Consumption in Western Café Markets

Koushiro Kurima, Rita Massi — Jonkoping University Library (Jönköping University)

Social media's increasing influence has changed how customers see and assess food and beverage items, shaping not only what consumers buy but also how much they are willing to pay for it. Despite its unusual flavor, matcha, a traditional …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2026Journal articleFree to read

The Path to Matcha Repurchase: Ritual Attractiveness, Self-Congruence, and Preference

Aimee Gabrielle Lochman, Primidya K. M. Soesilo — Zenodo (CERN European Organization for Nuclear Research)

Abstract Rituals are deeply embedded into our culture and society, especially in the way we consume food. However, little literature are found that study rituals through the lense of consumer behavior especially in beverage industry. To …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stress
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

MSMEs play a crucial role in the national economy as they absorb a large workforce, drive the growth of the creative industry, and contribute significantly to Gross Domestic Product (GDP). However, in the era of digitalization and…

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2025Journal articleFree to read

Pengembangan Energi Bar Fungsional sebagai Camilan Praktis: Studi Produk K-BARZ: Development of Functional Energy Bar as a Practical Snack: K-BARZ Product Study

Yerri garindra Wardana, Intan Sofiana, Trisma Septiana, et al. — NaCIA (National Conference on Innovative Agriculture)

Kebutuhan masyarakat modern terhadap pangan praktis dan bergizi mendorong inovasi produk fungsional seperti snack bar. Penelitian ini bertujuan mengembangkan energy bar berbasis tepung daun kelor (Moringa oleifera) bernama K-BARZ, yang…

Sensory / consumerProcessing, milling and qualityAroma, flavor and sensoryFood products and applications
2024Journal articleFree to read

การพฒนาผลตภณฑจากกญชง: ภมทศนวฒนธรรมของชาตพนธมง อำเภอพบพระ จงหวดตาก

Walailak Panturee — Pathumthani University Academic Journal

This research is a descriptive study. The purpose of this study was to survey the sweetened beverages consumption behaviours and to define related factors with the sweetened beverages consumption behaviours as well as to find the sweetness…

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2026Thesis or dissertationFree to read

Development of a technology for a curd dessert with matcha and freeze-dried berries.

Čekauskaitė, Gerda, — Institutional Repository of Klaipeda State University of Applied Sciences

… that the dessert is of good quality, safe for consumption, and complies with food safety requirements. Economic analysis revealed that the product may be profitable for the company: the production cost of one dessert is EUR 4.35, and …

Sensory / consumerAroma, flavor and sensoryFood products and applicationsProcessing, milling and quality

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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