Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
31 studies match for “market trends”
This study aimed to identify consumption trends in matcha latte using domestic news media data and to present implications for enhancing its sustainability. To this end, 781 news articles published between January 1, 2006, and December 31, …
Observational (human)L-theanine and caffeineFood products and applicationsMarket, culture and sustainabilityTea-derived beverages constitute a globally distributed but analytically heterogeneous family extending from minimally transformed leaf infusions to oxidised, post-fermented, powdered, concentrated, ready-to-drink and composite milk- or…
ReviewAntioxidants and polyphenolsAroma, flavor and sensoryFood products and applicationsThis study aims to investigate how social media trends affect international trade through a study on the relationship between the global matcha tea trend and Japanese green tea exports. The study is performed in two steps, due to …
Other / not statedMarket, culture and sustainability… method was a big-data analysis with keywords such as domestic tea industry trends, global tea market analysis, traditional tea, green tea, black tea, tea industry, and jeda from 1990 to 2024. Based on the research results, 1. …
Other / not statedMarket, culture and sustainability… and confirmed health-promoting properties that are currently becoming trends in a healthy lifestyle. Yerba mate, valued for centuries by the Guarani Indians as a sacred herb and source of energy, is characterized by a complex …
In vitro / cell studyAntioxidants and polyphenolsCancerInflammation and immunity… culinary industry has made desserts one of the most favored products in the market due to their delicious flavors and attractive serving style. This activity aims to develop an innovative dessert product in the form of pudding balls …
Observational (human)Food products and applicationsMarket, culture and sustainabilityProcessing, milling and qualityEs gibt Matcha-Porridge, Matcha-Haferdrink, sogar Kollagenriegel mit Matcha – der Hype um den besonderen Grüntee aus Japan zieht immer weitere Kreise. Aktuelle Lieferengpässe dürften Experten zufolge den Trend nicht stoppen. Ulrike Vongehr
Other / not statedMarket, culture and sustainability… as catechins, theanine and caffeine. In recent years, there is an increased market demand and consumption of matcha as a drink and as a component in various beverages, snacks and other food products.In this review, the available …
ReviewAntioxidants and polyphenolsL-theanine and caffeineProcessing, milling and qualityCited 61×… the proliferation of health-conscious consumption trends, many products beneficial to the human body are sought after by consumers. Matcha has carved out a prominent niche in the market, leveraging its …
Observational (human)Antioxidants and polyphenolsL-theanine and caffeineMarket, culture and sustainabilityAn analysis of social media discussions reveals consumer shift to organic produce in wake of health concerns post pandemic. Americans are buying apples and spinach, Canadians have blueberries and raspberries on their list, Japanese can’t…
Observational (human)Market, culture and sustainabilityObjective: Gut microbiota plays a key role in metabolism and health in diabetes patients with gastrointestinal microbiota dysbiosis. Thus, regulating the ecological balance of gut microbiota may provide a pathway toward improvement for…
Animal studyMetabolism and weightGut and microbiomeMarket, culture and sustainabilityCited 68×… serum triglyceride and LDL-C, increased HDL-C, reversed those bacteria trends besides Alistipes, Prevotella and Akkermansia. In normal mice, matcha decreased serum LDL-C, increased Parabacteroides, Bacteroidales_unclassified, …
Animal studyMetabolism and weightGut and microbiomeMarket, culture and sustainabilityCited 5×… production potential and capacity using SWOT analysis tools. Subsequently, a market validation stage was carried out using Google Trends, and user needs analysis with a case study approach at a Japandi-style café as a reference for …
Sensory / consumerMarket, culture and sustainabilityAroma, flavor and sensoryAdventurous tea-drinkers are seeking innovative, sophisticated flavors like rose, turmeric, and matcha.
Sensory / consumerAroma, flavor and sensoryMarket, culture and sustainability… video is to explore and educate people about the world of small business and marketing. It gives exposures to people on how it should be done professionally and authentically. Besides telling the audience the distinct journey of each …
Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×… matcha has deep historical roots in Japanese tea culture, the Western wellness market has redefined it as a superfood and lifestyle accessory. Through a qualitative textual and visual analysis of the hashtags #matcha and #ceremonialmatcha …
Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and qualityIn a world full of trendy beverages, one drink is quietly taking over wellness routines for all the right reasons. Matcha has always been popular, but today, Ceremonial grade matcha is being recognized as the cleanest and most effective…
Food science / processingFood products and applicationsMarket, culture and sustainability… in packaging development, and at the same time can improve product quality and marketing. In this study, product packaging concept was produced based on the quality attributes in accordance with consumer desires. There are 10 attributes …
Observational (human)Processing, milling and qualityFood products and applicationsMarket, culture and sustainability… Producenci napojów prozdrowotnych powinni skupić się na lepszej komunikacji marketingowej promującej zdrowe nawyki żywieniowe i podkreślającej korzyści ze spożywania matchy. Działania takie przyczynią się do wzrostu świadomości …
Other / not statedAntioxidants and polyphenolsMarket, culture and sustainabilityContemporary drinks are very popular with the people of Indonesia, even the whole world. Drinks made from coffee, cheese tea, and boba are very popular with the public so that many companies have sprung up to make beverage businesses. One…
Randomized controlled trialFood products and applicationsMarket, culture and sustainabilityIntroduction: Maternal caffeine consumption during pregnancy may confer developmental risk to the foetus due to caffeine’s ability to cross the blood brain barrier (BBB) and blood placental barrier (BPB). This literature review…
ReviewCognition, mood and stressL-theanine and caffeineMarket, culture and sustainability… is also intended to provide insights for Jun Matcha Club in enhancing its marketing strategies based on authentic customer experiences. Keywords: Perceived authenticity, customer satisfaction, revisit intention, Matcha, food and …
ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality… the increased adoption of trade agreements and a more general tendency toward market liberalization. Following this trend, Japan also introduced the Regionally Based Collective Trademark in 2006 and the sui generis GI in 2015. These GI …
Other / not statedProcessing, milling and qualityFood products and applicationsMarket, culture and sustainabilityCited 7×Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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