2024Journal article
Kyeong-Sook Yun, Daeho Kim, The Korean Tea Society
한국차학회지
The purpose of this study is to find policy alternatives that can overcome the crisis in the Korean tea industry. The research method was a big-data analysis with keywords such as domestic tea industry trends, global tea market analysis, traditional tea, green tea, black tea, tea industry, and jeda from 1990 to 2024. Based on the research results, 1. improvement of the mid- to long-term structure of the Korean tea industry. 2. Matcha's rice alternative crop. 3. innovation in the pre-modern distribution system. 4. variety improvement that meets market needs. 5. fostering tea healing agriculture. 6. establishment of a global familial tea strategy. 7. conversion of KT & G to KT (Tea) & G, which is the main tea company. 8. need a control tower to oversee. 9. development strategies for the tea industry suitable for local conditions. 10. and policy alternatives such as seeking convergence/complex development directions are suggested. Through this, we hope that the Korean tea industry will provide a new turning point for leap forward. In particular, Matcha is a rice replacement crop, and has a very high possibility of convergence and development with related industries and cultures. Tea is also a major killer content that can bring the Korean Wave of K-traditional culture to the world stage.
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Kyeong-Sook Yun, Daeho Kim, The Korean Tea Society. (2024). Exploring Policy Alternatives through Analysis of Trends in the Korean Tea Industry. 한국차학회지. https://doi.org/10.29225/jkts.2024.30.2.21
DOI: 10.29225/jkts.2024.30.2.21
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