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Kouya

KoichaKyoto$45.00 (20g) (~$2.25/g)

Pricing as disclosed

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Everything disclosed on the product page

Full Product Name
Kouya Matcha
Price Size Variants
[ { "size": "20g tin", "price_usd": 45 } ]
Producer
Yasuharu Maeno (Head of Maruyasu)
Region
Shiga Prefecture (east of Kyoto)
Harvest Production Year
2025
Cultivar
Blend
Producer Background
"Maeno-san is a level-9 Chashi, making him one of the most esteemed and respected tea blenders in the country"
Description
Described as "among the most balanced matcha we have tasted in recent memory," showcasing the producer's "prowess at blending exceptional teas." Key qualities: "Rich, creamy, and packed with a dynamic umami."
Tasting Notes
[ "Chicory", "Watercress", "Cultured butter" ]
Flavor Profile Tags
[ "Herbaceous", "Umami", "Vegetal" ]
Brewing Instructions
{ "usucha": "Add 2g of sifted matcha and 65ml of hot water (180°F). Vigorously whisk the matcha in a 'Z' pattern with a bamboo whisk until a fine foam appears.", "koicha": "Add 4g of sifted matcha and 30-35ml of water (180°F) and knead gently with a whisk until the matcha is completely mixed and is the texture of paint." }
Packaging
20g tin
Shipping Info
Qualifies for free shipping on orders over $150
Certifications
Awards
Shelf Life
Review Ratings
Stock Status

Research notes

No certifications, awards, shelf life data, or stock status indicator shown on the page.

Secondary sources

The Strategist (NY Mag)review
{
  "rating_or_verdict": "Best High-Grade — $95, ceremonial grade",
  "notes": "Recommended by Michelle Puyane (Chalait owner); 'light, sweet' profile for connoisseurs; listed as out of stock at capture time."
}
Source →
Veggiekins (YouTube)review
{
  "tier": "Tier 2 - Matcha Mommy Approved",
  "price_noted": "$24.99"
}
Source →