Sweet Matcha Powder Sticks

$12.59

The price shown is confirmed, but this product's package size isn't stated anywhere on the page, so we can't show a per-gram figure.

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Everything disclosed on the product page

Sub Brand: ITO EN (not Matcha Love or Oi Ocha branded)
Packaging: 10 individual powder sticks, 4.2 oz total
Regular Price Usd: 12.59
Sale Price Usd: 12.59
Availability: Sold out at time of check
Description: Enjoy a delicious matcha latte or smoothie with this convenient sweetened green tea powder made from Japan's treasured matcha, finely milled from high quality green tea leaves. Made using the entire tea leaf, matcha is vibrant in taste and full of powerful health benefits.
Health Claims: Rich in vitamin C, catechins, EGCGs and L-theanine
Reviews: { "total": 5, "breakdown": "100% five-star", "review_titles": [ "The best!!!", "We love this tea!!", "Great flavor", "Very tasty with almond on ice", "Very tasty with almond milk" ] }
Customer Usage Ideas: Reviewers mention mixing with vanilla ice cream, honey lavender and ice cream, milk or oat milk, and almond milk
Site Notes: Footer tagline present: 'Fast Shipping. Stellar Support'. No ingredient list, nutrition facts panel, brewing instructions, certifications, cultivar, region/farm, harvest timing, awards, or shelf life disclosed on the page.

Research notes

Near-identical marketing description to the 'Matcha Green Tea Sweet Powder Bag' product, differing mainly in format (10 individual sticks, 4.2 oz total vs. a 17.5 oz bag) and price.

Secondary sources

ConsumerLab.com Green Tea Review - product list (brand match: Ito En)lab_report

{
  "product_listed_on_free_page": "Ito En Unsweetened Green Tea",
  "status": "Confirmed included in ConsumerLab's 2024-2025 Green Tea Review product comparison list (visible for free); specific numeric lead/cadmium/arsenic/EGCG results for this product are paywalled and were not accessed"
}

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The Kitchnreview

{
  "ranking_or_verdict": "Winner / Best Overall (of 8 store-bought brands tested by 6 volunteer tasters)",
  "notes": "Product cited as 'Ito-En Matcha', $12.99 for 2 oz. Quotes: 'tastes really high-quality,' 'strong, but in a great way. I could drink it every day,' 'creamier flavor.' Described as smooth and well-balanced, 'rich without being overpowering.' Extracted via AOL/Yahoo Style Canada syndicated reprints of the article; original thekitchn.com page returned HTTP 403 to direct fetch."
}

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The Strategist (NY Mag)review

{
  "rating_or_verdict": "Best Less Expensive — $45, culinary grade",
  "notes": "Recommended by Ayaka Ando (Tadaima chef); 'easy to buy' on Amazon and in supermarkets; moderate sweetness with some astringency."
}

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Veggiekins (YouTube)review

{
  "tier": "Tier 3 - Not the Worst, Not the Best",
  "price_noted": "$56.90",
  "notes": "From Ep.4."
}

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