MatchaDB
Ito En

Matcha Green Tea Sweet Powder Bag

$24.68 (500g) (~$0.05/g)

Pricing as disclosed

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Everything disclosed on the product page

Sub Brand
ITO EN (not Matcha Love or Oi Ocha branded)
Size
17.5 oz (500g)
Regular Price Usd
24.68
Sale Price Usd
24.68
Availability
Sold out at time of check
Description
Enjoy a delicious matcha latte or smoothie with this convenient sweetened green tea powder made from Japan's treasured matcha, finely milled from high quality green tea leaves. Made using the entire tea leaf, matcha is vibrant in taste and full of powerful health benefits. This green tea powder is a versatile ingredient that can be added to any new recipe -- whether hot or cold.
Health Claims
Rich in vitamin C, catechins, EGCGs and L-theanine
Caffeine Content
approx. 2.4 mg/g
Packaging
Resealable bag with yellow top
Reviews
No reviews submitted at time of check ('Be the first to write a review')
Site Notes
Footer tagline present: 'Fast Shipping. Stellar Support'. No ingredient list, nutrition facts panel, brewing instructions, certifications, cultivar, farm/region, harvest timing, awards, or shelf life disclosed on the page.
Url Note
A second URL guessed from search results, itoen.com/products/ito-en-matcha-green-tea-sweet-powder, returned HTTP 404; the working canonical page is the '-copy' slug listed as source_url.

Research notes

Page is sparse -- mostly marketing description plus caffeine content and price. Regular price and sale price are identical ($24.68) even though product is presented in a 'sale' UI state, which appears to be a storefront-template artifact rather than an actual discount.

Secondary sources

ConsumerLab.com Green Tea Review - product list (brand match: Ito En)lab_report
{
  "product_listed_on_free_page": "Ito En Unsweetened Green Tea",
  "status": "Confirmed included in ConsumerLab's 2024-2025 Green Tea Review product comparison list (visible for free); specific numeric lead/cadmium/arsenic/EGCG results for this product are paywalled and were not accessed"
}
Source →
The Kitchnreview
{
  "ranking_or_verdict": "Winner / Best Overall (of 8 store-bought brands tested by 6 volunteer tasters)",
  "notes": "Product cited as 'Ito-En Matcha', $12.99 for 2 oz. Quotes: 'tastes really high-quality,' 'strong, but in a great way. I could drink it every day,' 'creamier flavor.' Described as smooth and well-balanced, 'rich without being overpowering.' Extracted via AOL/Yahoo Style Canada syndicated reprints of the article; original thekitchn.com page returned HTTP 403 to direct fetch."
}
Source →
The Strategist (NY Mag)review
{
  "rating_or_verdict": "Best Less Expensive — $45, culinary grade",
  "notes": "Recommended by Ayaka Ando (Tadaima chef); 'easy to buy' on Amazon and in supermarkets; moderate sweetness with some astringency."
}
Source →
Veggiekins (YouTube)review
{
  "tier": "Tier 3 - Not the Worst, Not the Best",
  "price_noted": "$56.90",
  "notes": "From Ep.4."
}
Source →