MatchaDB
Ito En

Matcha Love Culinary Grade Matcha Powder

Culinary$19.95 (100g) (~$0.20/g)

Pricing as disclosed

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Everything disclosed on the product page

Sub Brand
matcha LOVE
On Page Title
Culinary Grade Matcha Powder
Size
3.5 oz (100g) tin
Grade
Culinary Grade
Price Usd
19.95
Price Display
Shown with a 'Sale Sold out' label
Availability
Sold out at time of check
Description
Marketed for versatile culinary use beyond traditional tea ceremony -- suggested applications include baked goods, smoothies, and savory sauces. 'Fresh balance of sweetness and herbaceous grassiness.'
Health Claims
Rich in Vitamin C with a natural 'calming' energy boost
Suggested Uses
Creative cooking, baking, smoothies, and lattes
Shelf Life
18 months
Storage Instructions
Avoid high temperature and high humidity. Reseal tightly after opening.
Reviews
{ "total": 3, "breakdown": "67% five-star (2 reviews), 33% four-star (1 review)", "sample_feedback": "'Your Matcha is now the only tea I drink, all day long.'; another reviewer said it's their favorite tea, drinking 3-4 mugs daily." }
Site Notes
No ingredient list, nutrition facts panel, certifications, brewing instructions, cultivar, region/farm, harvest timing, or awards disclosed on the page.

Research notes

Only culinary-grade product in the set to disclose an explicit shelf life and storage instructions.

Secondary sources

ConsumerLab.com Green Tea Review - product list (brand match: Ito En)lab_report
{
  "product_listed_on_free_page": "Ito En Unsweetened Green Tea",
  "status": "Confirmed included in ConsumerLab's 2024-2025 Green Tea Review product comparison list (visible for free); specific numeric lead/cadmium/arsenic/EGCG results for this product are paywalled and were not accessed"
}
Source →
The Kitchnreview
{
  "ranking_or_verdict": "Winner / Best Overall (of 8 store-bought brands tested by 6 volunteer tasters)",
  "notes": "Product cited as 'Ito-En Matcha', $12.99 for 2 oz. Quotes: 'tastes really high-quality,' 'strong, but in a great way. I could drink it every day,' 'creamier flavor.' Described as smooth and well-balanced, 'rich without being overpowering.' Extracted via AOL/Yahoo Style Canada syndicated reprints of the article; original thekitchn.com page returned HTTP 403 to direct fetch."
}
Source →
The Strategist (NY Mag)review
{
  "rating_or_verdict": "Best Less Expensive — $45, culinary grade",
  "notes": "Recommended by Ayaka Ando (Tadaima chef); 'easy to buy' on Amazon and in supermarkets; moderate sweetness with some astringency."
}
Source →
Veggiekins (YouTube)review
{
  "tier": "Tier 3 - Not the Worst, Not the Best",
  "price_noted": "$56.90",
  "notes": "From Ep.4."
}
Source →