MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

3 studies match for “promotion strategy”

2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… In addition, the company continuously develops new beverage flavours and promotional packages to meet changing customer preferences and maintain competitiveness within the market. Kopi Coklat Enterprise also adopts modern marketing …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2024Journal article

The purchase decision and marketing mix of Wall’s Matcha ice cream

Sri Yuniati Putri Koes Hardini, Reynaldy Pakpahan, Abel Gandhy, et al. — AIP conference proceedings

… aim of this research was to analyze the relation between the marketing mix strategy and purchasing decisions for Wall's Matcha ice cream.The data used in this study were obtained by distributing questionnaires to a total of 100 …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

… such as Matcha, Cookies & Cream, Taro, Klepon, and Yogurt & Honey. This strategy is combined with the implementation of digital marketing through the use of social media Instagram and WhatsApp to build brand awareness, introduce …

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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