MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

3 studies match for “product innovation strategy”

2025Journal articleFree to read

Pengembangan Produk Minuman Matchaboy Melalui Varian Ukuran, Rasa Dan Harga Dengan Pendekatan Quality Function Deployment (QFD)

Assifa SerliYanti, Dinda Atika Faza, Nayra Fadya Putri, et al. — Jurnal Multidisiplin West Science

Persaingan dalam industri minuman siap saji semakin meningkat seiring dengan perubahan preferensi konsumen terhadap variasi rasa, ukuran, dan harga produk. Kondisi ini menuntut pelaku usaha, termasuk Matchaboy, untuk mengembangkan strategi…

Other / not statedProcessing, milling and qualityFood products and applicationsMarket, culture and sustainability
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… customer relationships while expanding market coverage throughout Malaysia. Product sampling, promotional discounts, bundle packages, and event collaborations are among the marketing strategies that support customer acquisition and …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

… of the creative industry, and contribute significantly to Gross Domestic Product (GDP). However, in the era of digitalization and increasingly fierce market competition, MSMEs are required to innovate to remain relevant and …

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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