MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

6 studies match for “TikTok”

2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

… By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling techniques. Storytelling is an effective technique for …

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×
2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

… visual analysis of the hashtags #matcha and #ceremonialmatcha on Instagram and TikTok, supplemented by blogs and online guides, this study identifies recurring myths that frame ceremonial matcha as pure, premium, and spiritually …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality
2026Thesis or dissertationFree to read

Perceived Value Drivers of Willingness to Pay : Evidence from Generation Z Matcha Consumption in Western Café Markets

Koushiro Kurima, Rita Massi — Jonkoping University Library (Jönköping University)

… analysis with a quantitative survey. In the first phase, 964 comments from TikTok and YouTube Shorts were analyzed to explore how consumers organically discuss and evaluate matcha online. The findings showed that taste polarization …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… strategies through digital platforms such as Facebook, Instagram, and TikTok to increase brand awareness and communicate directly with potential customers. Besides online promotion, the company actively participates in …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2026Journal articleFree to read

The Relationship Between Social Media Trends and Trade Flows: Analysing the Global Matcha Trend

Lina Ingstrand — Lund University Publications Student Papers (Lund University)

… a time-series regression is used to analyse the relationship between global TikTok views and Google search intensity for matcha, finding a strong and economically meaningful positive association. Secondly, a gravity model of Japanese …

Other / not statedMarket, culture and sustainability
2026Journal articleFree to read

Hub. 0857 4523 9520, Pabrik Produsen Bubuk Minuman Recommended di Malang Jawa Timur Welljoy Innovation Center

bintanglimamedia — Zenodo (CERN European Organization for Nuclear Research)

… 2 : https://www.instagram.com/franchiseminuman.id/Tiktok 1 : https://www.tiktok.com/@welljoypowderdrink.idTiktok 2 : https://www.tiktok.com/@welljoy_powderdrinkTiktok 3 : …

Other / not statedProcessing, milling and qualityAroma, flavor and sensoryFood products and applications

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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