MatchaDB

2025Journal articleFree to read

MENINGKATKAN INTERNALISASI USAHA MELALUI INOVASI PRODUK DAN LEGALITAS USAHA UNTUK MENCIPTAKAN KUALITAS BISNIS

Sutrisno Sutrisno, Moh Mustofa, Oky Oktavian Agus Tira, Tegar Rahmat Sampoerno

Jurnal Abdi Masyarakat

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Abstract

The mentoring program for the Mambo Premium Ice Small and Medium Enterprise (SME) in Bojonegoro Regency was motivated by challenges faced in product innovation and business legality. The main problems identified were the lack of product variety and attractiveness, as well as the lack of a Business Identification Number (NIB), which limits access to market opportunities and government support. This program aims to improve the competitiveness of SMEs through the development of product innovation and business legality. The approach used needs analysis, product innovation training, and assistance with NIB processing through the OSS system. The mentoring results showed significant improvements, with partners successfully creating new product variants, such as matcha, tiramisu, and taro flavors, which increased consumer appeal. In addition, partners have obtained NIBs, opening access to government facilities and increasing consumer trust. With a structured approach, this program has succeeded in building a more professional, sustainable, and competitive business foundation in the market.

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Study type

Observational (human)

Surveys, cohorts and consumer studies, with no intervention.

Assigned automatically from the title, abstract and subject terms.

Topics

Matcha is mentioned in passing here (named in the abstract).

Keywords and subject terms

Cite this study

Sutrisno Sutrisno, Moh Mustofa, Oky Oktavian Agus Tira, Tegar Rahmat Sampoerno. (2025). MENINGKATKAN INTERNALISASI USAHA MELALUI INOVASI PRODUK DAN LEGALITAS USAHA UNTUK MENCIPTAKAN KUALITAS BISNIS. Jurnal Abdi Masyarakat. https://doi.org/10.30737/jaim.v9i1.6835

DOI: 10.30737/jaim.v9i1.6835

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