2019Thesis or dissertation
Molina Ávila, Ramiro Alexander
The food and beverage industry in Ecuador is one of the most important, as well as the most competitive, due to the variety of products offered by the participants, although these goods mostly have little added value and do not focus on providing a healthy option for the Ecuadorian population, even when the levels of overweight and obesity in the country are high in different age groups. That is why the present business plan consumers 18 focuses on providing a 45-year-old city of Quito, a healthy drink made of tea Matcha, complemented by tapioca and sweetened with Stevia called Maccha, which is marketed in a presentation of 350 ml, in a glass container that can be reused by consumers. When carrying out the financial evaluation of the present project, the viability and profitability of the project are evidenced, with a NPV 17,082.83 dollars, an IRR of 21.22% and a profit of 27 cents per dollar invested; and, a NPV of 4,766.71 dollars, an IRR of 34.95% and a profit of 25 cents per dollar invested for investors.
Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.
Study type
Observational (human)
Surveys, cohorts and consumer studies, with no intervention.
Assigned automatically from the title, abstract and subject terms.
Topics
Matcha is a main subject here (named in the title).
Molina Ávila, Ramiro Alexander. (2019). Plan de negocios para la producción y comercialización de bebidas naturales frías a base del té de matcha en la ciudad de Quito.
Monitoring chlorophyll during Tencha (the raw ingredient for matcha) processing is critical for determining the matcha's color and quality. The purpose of this study is to explore the mechanism of chlorophyll changes during Tencha…
Chemical / analyticalCultivation and shadingProcessing, milling and qualityAuthenticity and analytical methodsCited 91×The importance of postprandial hyperglycemia in the treatment of diabetes has been recognized recently. Tea products, such as tea polyphenols (TP), epigallocatechin gallate (EGCG), matcha, and instant tea, were chosen as constituents of…
In vitro / cell studyMetabolism and weightAntioxidants and polyphenolsGut and microbiomeCited 76×Objective: Gut microbiota plays a key role in metabolism and health in diabetes patients with gastrointestinal microbiota dysbiosis. Thus, regulating the ecological balance of gut microbiota may provide a pathway toward improvement for…
Animal studyMetabolism and weightGut and microbiomeMarket, culture and sustainabilityCited 68×Matcha green tea (MGT) is a natural product that is currently used as a dietary supplement and may have significant anti-cancer properties. However, the molecular mechanism(s) underpinning its potential health benefits remain largely…
In vitro / cell studyMetabolism and weightAntioxidants and polyphenolsCancerCited 66×