2020Journal articleFree to read

SEMIOTIKA SINTAKTIK PADA DESAIN KEMASAN ENAM VARIAN RASA PRODUK POCKY INDONESIA

Syamira Sungkar, Diah Asmarandani, Krishna Hutama

Jurnal Seni dan Reka Rancang Jurnal Ilmiah Magister Desain

Abstract

Syntactic Semiotics in the Design of Indonesian Pocky Products with six variants. Snacks are foods that are popular with all people of all ages. Wafers, sweets, biscuits, chips and others are included in the category of snacks. Pocky is a chocolate-coated biscuit stick, from Japan, produced by Ezaki Glico. Pocky products entered Indonesia in 2014 with 6 variants: chocolate, strawberry, matcha, cookies & cream, double choco, and banana. In this study, researchers will examine the design packaging of Indonesian Pocky products using Morris Syntactic Semiotics theory and also packaging design theory. Analyze how the integration, uniformity, and continuity of the six pack packaging design flavors of Indonesian Pocky products. This type of research is a qualitative study with an intrinsic case study, discussing the design of Indonesian Pocky snack food packaging products. The method used in this research is interpretational analysis based on semiotics theory. The results showed that the packaging design of Indonesian Pocky products had cohesiveness, uniformity, and continuity, by analyzed their visual signs using Morris Syntactic Semiotics Theory.

Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.

Study type

Food science / processing

Making, milling, storing or using matcha in foods.

Assigned automatically from the title, abstract and subject terms.

Topics

Aroma, flavor and sensory Food products and applications

Matcha is mentioned in passing here (named in the abstract).

Keywords and subject terms

packaging design snack food packaging visual signs product variants

Cite this study

Syamira Sungkar, Diah Asmarandani, Krishna Hutama. (2020). SEMIOTIKA SINTAKTIK PADA DESAIN KEMASAN ENAM VARIAN RASA PRODUK POCKY INDONESIA. Jurnal Seni dan Reka Rancang Jurnal Ilmiah Magister Desain. https://doi.org/10.25105/jsrr.v3i1.8312

DOI: 10.25105/jsrr.v3i1.8312 · Cited by 2 (OpenAlex)

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