2026Journal articleFree to read

Diversifikasi Inovasi Rasa dan Rebranding Kemasan Keripik Pisang Sumberejo

Titin Rosdyanti, Elita Yuni Setiyarini, Andreas Perdana, Sita Muharni, Zidan Danida Aprianto, Selvi Puspita Sari

Jurnal Masyarakat Madani Indonesia

Abstract

Usaha keripik pisang Sumberejo menghadapi keterbatasan diferensiasi rasa dan kemasan yang belum mampu menampilkan identitas produk secara kuat. Kegiatan pengabdian ini bertujuan meningkatkan kesiapan produk dan kapasitas mitra melalui diversifikasi rasa dan perancangan ulang kemasan. Program menggunakan pendekatan Participatory Action Research yang mencakup diagnosis kebutuhan, ko-desain solusi, pelatihan, uji produksi, evaluasi, dan tindak lanjut. Intervensi menghasilkan dua formulasi rasa, yaitu cokelat dan matcha, serta satu purwarupa kemasan standing pouch transparan berpenutup ziplock dengan sistem label yang seragam. Observasi proses menunjukkan bahwa mitra dapat mempraktikkan teknik pelapisan bumbu dan pengemasan ulang secara mandiri pada tahap uji produksi. Seluruh target luaran teknis berupa formulasi rasa dan purwarupa kemasan terealisasi, tetapi dampak ekonomi belum dapat dinyatakan secara kausal karena data penjualan, omzet, dan uji konsumen longitudinal belum tersedia secara lengkap. Integrasi inovasi produk dan identitas visual memperkuat kesiapan keripik pisang untuk dipasarkan secara lebih profesional. Monitoring penjualan, standardisasi formula, dan pemenuhan legalitas pangan diperlukan untuk memastikan keberlanjutan program.

Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.

Study type

Other / not stated

Assigned automatically from the title, abstract and subject terms.

Topics

Aroma, flavor and sensory Food products and applications

Matcha is mentioned in passing here (named in the abstract).

Keywords and subject terms

banana chips packaging redesign product rebranding product innovation chocolate flavor standing pouch packaging label design small business capacity building participatory action research

Cite this study

Titin Rosdyanti, Elita Yuni Setiyarini, Andreas Perdana, Sita Muharni, Zidan Danida Aprianto, Selvi Puspita Sari. (2026). Diversifikasi Inovasi Rasa dan Rebranding Kemasan Keripik Pisang Sumberejo. Jurnal Masyarakat Madani Indonesia. https://doi.org/10.59025/ty74rp81

DOI: 10.59025/ty74rp81

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