2025Journal articleFree to read
Asma Aina Juraime, Athira Natasha Abdul aziz @Muhiyiddin, Nur Alya Batrisyia Mohd Fathil, Nur Batrisyhia Mohamad Khusairi, Sharifah Shadiah Syed Mahmood
UiTM Institutional Repositories (Universiti Teknologi MARA)
This business plan outlines the strategic framework, market positioning, and operational feasibility for Limatcha, a contemporary food and beverage venture specializing in matcha-infused products. Aimed at capturing the growing market of health-conscious consumers and premium tea enthusiasts, the plan comprehensively evaluates the brand's core value propositions, target demographics, and competitive advantages within the artisanal beverage industry. Through an analysis of supply chain efficiency, modern branding techniques, and financial projections, this document demonstrates how Limatcha leverages premium-grade sourcing and innovative flavor profiles to establish a sustainable and scalable market presence. The insights presented herein serve as a operational roadmap and financial guide for transitioning a specialized culinary concept into a highly profitable and resilient enterprise.
Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.
Study type
Observational (human)
Surveys, cohorts and consumer studies, with no intervention.
Assigned automatically from the title, abstract and subject terms.
Topics
Matcha is mentioned in passing here (named in the abstract).
Asma Aina Juraime, Athira Natasha Abdul aziz @Muhiyiddin, Nur Alya Batrisyia Mohd Fathil, Nur Batrisyhia Mohamad Khusairi, Sharifah Shadiah Syed Mahmood. (2025). Business plan - limatcha. UiTM Institutional Repositories (Universiti Teknologi MARA).
The importance of postprandial hyperglycemia in the treatment of diabetes has been recognized recently. Tea products, such as tea polyphenols (TP), epigallocatechin gallate (EGCG), matcha, and instant tea, were chosen as constituents of…
In vitro / cell studyMetabolism and weightAntioxidants and polyphenolsGut and microbiomeCited 76×Lately, matcha green tea has gained popularity as a beverage and food additive. It has proved to be effective in preventing obesity and related metabolic syndromes. However, the underlying mechanisms of its control effects against…
Animal studyMetabolism and weightInflammation and immunityAntioxidants and polyphenolsCited 48×For serving green tea, there are two prominent methods: steeping the leaf or the powdered leaf (matcha style) in hot water. The purpose of the present study was to reveal chemical and functional differences before and after the powdering…
In vitro / cell studyAntioxidants and polyphenolsProcessing, milling and qualityFood products and applicationsCited 47×The leaves of the Camellia sinensis plant are used to produce many different types of teas, and green tea is particularly noted for its health promoting properties which are attributed to high concentrations of phenolic compounds known as…
Observational (human)Antioxidants and polyphenolsL-theanine and caffeineProcessing, milling and qualityCited 46×