Koicha (thick)Hotaru - Organic Isagawa Gokou Matcha
Koicha (thick), sourced from Uji, Gokou cultivar
$64.00 (50g)
~$1.28 per gram
Grade
Koicha (thick)
Cultivar
Gokou
Region
Uji
Certification
Organic
Price in context
At $1.28 per gram, it costs more than 64% of the other 969 matchas in the database with a confirmed price and size. Among the 353 Uji matchas with a confirmed price, the median is $1.28 per gram, and this one is close to the regional median. Among Tezumi's 51 matchas with a confirmed price, this is the 14th-cheapest per gram.
Compared across 970 products with a confirmed price and size, with yen, pound and euro prices converted to dollars. See how Uji compares · How we research
Sourcing
Uji, Japan
View the full sourcing map →Tasting notes
"Rich, nutty, and with a slight fruity twist" with "strong firing" that "brings out its natural sweetness"; flavor breakdown: high sweetness, umami, aroma; moderate astringency; low bitterness
Pricing as disclosed
Full details
Everything disclosed on the product page (16 fields)▾
- Price
- Sale price $69.00, regular price $78.00
- Size
- 50g Bag
- Producer
- Osada Seicha
- Region
- Isagawa, Tenryu, Shizuoka, at 350m elevation; Isagawa valley described as a "remote location" within the mountainous Haruno subregion, spanning 20 hectares from 300-600m altitude
- Cultivar
- Gokou - an "unregistered cultivar" selected from Uji zairai in the early 1950s, popular in Kyoto for gyokuro and matcha; "thin" leaves ideal for shaded tea; "unique, fruity aroma"
- Certification
- Organic
- Harvest
- May 2025
- Picking Method
- Handheld machine
- Tasting Profile
- "Rich, nutty, and with a slight fruity twist" with "strong firing" that "brings out its natural sweetness"; flavor breakdown: high sweetness, umami, aroma; moderate astringency; low bitterness
- Recommended Uses
- Baking, Latte, Usucha (thin tea), Koicha (thick tea) - koicha identified as most concentrated recommended use
- Brewing Usucha
- 70°C water, 2g matcha + 70ml water, whisk 20 seconds
- Brewing Hot Latte
- 4g matcha + 40ml 70°C water, add 180ml steamed milk
- Brewing Iced Latte
- 4g matcha + 40ml 70°C water, pour over 180ml milk in ice-filled glass
- Review Rating
- 5 stars, 14 reviews
- Etymology
- "Hotaru (蛍) means firefly"
- Producer Background
- Founded 1947, modern form established 1994; led by Natsumi Osada, "8th dan (level) national tea appraiser" promoting organic tea cultivation; works with farmers including Takeshi Suzuki and Katsutoshi Izawa in Isagawa valley for "35 years"
Research notes
Elevation stated twice with different figures: farm/product elevation given as 350m, but the broader Isagawa valley range given as 300-600m — both appear on the page describing different scopes (specific plot vs. valley range), not necessarily contradictory, but noted for clarity.
