Tenkuu
Usucha$60.00 (20g) (~$3.00/g)
Pricing as disclosed
- 20g — $60.00
Everything disclosed on the product page
- Full Name
- Tenkuu Matcha
- Price Size Variants
- [ { "size": "20g tin", "price": "$60.00", "stock": "not explicitly stated" } ]
- Producer
- Hiroshi Kobayashi
- Producer Background
- One of the only Level 10 Chashi (master tea blender) in Japan; head of the Shogyokuen tea company, which has been operating in the Kyotanabe area since 1827
- Region
- Kyotanabe (Kansai matcha)
- Cultivar
- Blend
- Production Year
- 2025
- Novelty
- Described as 'a new addition' to Kettl's offerings
- Tasting Notes
- [ "Kinako", "Artichoke heart", "Summer squash" ]
- Flavor Profile Tags
- [ "Umami", "Nutty", "Vegetal" ]
- Flavor Summary
- Toasted, pastry-like fragrance followed by a rich and buttery note that fades into a sweet summer squash finish; showcases 'the deep and vegetal profile of Kansai matcha'; positioned as 'a complete experience' under Kobayashi-san's oversight
- Brewing Instructions
- { "usucha": "Add 2g of sifted matcha and 65ml of hot water (180°F); vigorously whisk in a 'Z' pattern until foam appears" }
- Packaging
- 20g tin
- Grade Tier
- not explicitly labeled
- Certifications
- none disclosed
- Awards
- Producer holds Level 10 Chashi master-blender status (personal credential, not batch-specific award)
- Shelf Life Storage
- not disclosed
- Shipping
- Orders over $150 receive free shipping (site-wide policy noted on this product page)
- Reviews Ratings
- none disclosed
- Subscription Options
- none disclosed
- Sourcing Practice
- Kettl states it sources directly from producers, visiting multiple times annually
Research notes
Only usucha brewing instructions were surfaced for this product (no koicha or iced/latte instructions captured), unlike most other products in this list which show 2-4 preparation methods; this may reflect true page content or an extraction gap.
Secondary sources
The Strategist (NY Mag)review
{
"rating_or_verdict": "Best High-Grade — $95, ceremonial grade",
"notes": "Recommended by Michelle Puyane (Chalait owner); 'light, sweet' profile for connoisseurs; listed as out of stock at capture time."
}Source →Veggiekins (YouTube)review
{
"tier": "Tier 2 - Matcha Mommy Approved",
"price_noted": "$24.99"
}Source →