Shirakawa Asahi

Pricing as disclosed

• 20g — $90.00

Everything disclosed on the product page

Full Name

Shirakawa Asahi Matcha

Price Size Variants

[ { "size": "20g tin", "price": "$90.00", "stock": "available for purchase" } ]

Producer

Kiyoharu Tsuji (The Tsuji Family)

Producer Background

Kiyoharu Tsuji is described as among the most decorated producers in all of Japan, with multiple first-place winning submissions to the national tea fair, and the most recognizable Japanese matcha producer name outside of Japan; Kettl states it was the first partner to bring his teas to the international stage (per related Tsuji Family Blend page)

Cultivar

Asahi — described as 'the most prestigious cultivar grown in Japan'

Region

Shirakawa, Uji

Production Year

2025

Grade Tier

Positioned as the 'crown jewel offering' from Kiyoharu Tsuji; premium single-cultivar matcha (highest-priced product in this list at $90)

Key Characteristics

Described as having incredibly high levels of L-Theanine — 'sometimes double the amount of conventional teas'

Tasting Notes

[ "Buttered Greens", "Meringue", "French radish" ]

Flavor Profile Tags

[ "Umami", "Grassy", "Oceanic", "Verdant", "Herbaceous" ]

Flavor Summary

Ultra refined experience, balancing the ambrosial qualities of Uji terroir with gentle sweetness and lasting finish

Brewing Instructions

{ "usucha": "Add 2g of sifted matcha and 65ml of hot water (180°F); vigorously whisk in a 'Z' pattern until fine foam appears", "koicha": "Add 4g of sifted matcha and 30-35ml of water (180°F) and knead gently until completely mixed", "iced": "Add 2g sifted matcha to a tumbler, add 200ml cold filtered water, shake for 30 seconds" }

Packaging

20g tin

Certifications

none disclosed

Awards

none disclosed directly on this product page (Tsuji's general reputation/awards mentioned, but not tied to this specific batch)

Shelf Life Storage

not disclosed

Reviews Ratings

none disclosed

Subscription Options

none disclosed

Research notes

Highest-priced product among the 14 reviewed ($90 for 20g). Supports both usucha and koicha preparation, unlike some of the lower-tier products in the list which only show usucha/iced instructions.

Secondary sources

{
  "rating_or_verdict": "Best High-Grade — $95, ceremonial grade",
  "notes": "Recommended by Michelle Puyane (Chalait owner); 'light, sweet' profile for connoisseurs; listed as out of stock at capture time."
}

{
  "tier": "Tier 2 - Matcha Mommy Approved",
  "price_noted": "$24.99"
}