Organic Culinary Matcha
CulinaryCultivar: YabukitaUjiOrganicFrom $10.99 (30g) (~$0.37/g)
Pricing as disclosed
- 30g — $10.99
- 100g — $25.99
- 250g — $48.99
- 453.6g — $89.99
Flagged inconsistencies on the brand's own page
- Review rating/count discrepancy: one extraction pass returned '4.85641 / 5 from 390 reviews' and another returned '4.8457584/5 stars from 389 reviews' for the same product page. These are close but not identical, likely due to real-time review count changes between fetches or rounding/display differences, but both cannot be simultaneously exact — flagging rather than picking one.
Everything disclosed on the product page
- Price
- $10.99 (regular and sale price shown identically)
- Sizes Offered
- 30g Pouch (15-30 servings), 100g Pouch (50-100 servings), 250g Pouch (125-250 servings), 1lb Bulk (227-454 servings)
- Grade
- Culinary Grade, ground from second-harvest tea leaves
- Tea Cultivars
- Okumidori, Hoshun, Okuyutaka, Yabukita
- Ingredients
- 100% Organic Japanese Matcha Green Tea Powder, additive-free, 'All Natural, Nothing Added'
- Origin Region
- Uji & Kagoshima, Japan
- Sourcing
- Farm-direct from family-owned partner farms
- Flavor Profile
- 'Earthy, with sweet nutty & umami notes'; positioned as a well-rounded taste from fusion of Uji's rich/deep flavor and Kagoshima's light/refreshing flavor
- Certifications
- USDA Organic, Vegan, Gluten-Free, Dairy-Free, naturally gluten-free
- Caffeine Content
- 15-25mg per serving (~1/4 cup of coffee) — notably lower than the ceremonial-grade products' 20-40mg claim
- Functional Claims
- Contains naturally occurring L-theanine and antioxidants including EGCG, claimed to promote overall health/wellbeing and provide 'jitter-free energy without the crash'
- Usage Instructions Beverage
- Mix 1/2 teaspoon with 2 ounces water, then combine with hot or cold water/milk
- Usage Instructions Baking
- Add 1-3 teaspoons per cup of flour for muffins, cakes, pancakes, or blended recipes; also suited for smoothies, baked goods, and ice cream
- Customer Reviews
- 4.85641 out of 5 stars (also reported elsewhere as approx. 4.8457584/5) from approximately 389-390 reviews
- Review Themes Positive
- Deep color, powder texture, intense flavor, vibrant green color, high quality, smooth texture, excellent taste, affordability
- Company Background
- Jade Leaf Matcha is produced/distributed by the Kizuna Tea Collective, described as a network of family-run tea farms across Japan's premier growing regions that have cultivated matcha and supplied Japan's domestic market since 1858
- Guarantee
- 60-day satisfaction guarantee or money back
- Shipping
- Free shipping on orders over $60
Research notes
This is the only one of the 9 products where a specific company-history/founding claim (Kizuna Tea Collective, supplying Japan's domestic market 'since 1858') was surfaced. Also the only product with two distinct extracted review-count figures (389 vs 390) and two slightly different average-rating figures (4.85641 vs 4.8457584) across separate fetch passes — flagged below as a contradiction since both numbers were independently returned as 'the' rating for this same product/page.
Secondary sources
Meyer, White, McCormack & Niemeyer (2023) - brand-specific data for Jade Leaf Matchaacademic
{
"products_tested": "Jade Leaf Matcha Green Tea Powder was tested in BOTH culinary and ceremonial grade versions",
"EGC_epigallocatechin_mg_per_g_tea_culinary": "38.04 +/- 1.97",
"ORAC_antioxidant_capacity": "Jade Leaf ceremonial matcha had the LOWEST ORAC antioxidant capacity of all 15 products tested (range across all products was 201.2 to 281.8 TEAC mmol/100g)",
"note": "Full per-brand table (Table 2) contains additional catechin values (EGCG, E-CG, epicatechin) for Jade Leaf that were not individually quoted in the extracted text beyond EGC; only figures explicitly captured from the source are included here to avoid fabrication."
}Source →ConsumerLab.com Green Tea Review - product list (brand match: Jade Leaf Matcha)lab_report
{
"product_listed_on_free_page": "Jade Leaf Organic Ceremonial Matcha - Teahouse Edition",
"status": "Confirmed included in ConsumerLab's 2024-2025 Green Tea Review product comparison list (visible for free); specific numeric lead/cadmium/arsenic/EGCG results for this product are paywalled and were not accessed"
}Source →Independent Lab Testing (Lead Safe Mama / Tamara Rubin) - Jade Leaf Organic Ceremonial Matcha (Barista Edition)safety_incident
{
"date_published": "2025-01-05",
"product": "Jade Leaf Organic Ceremonial Matcha (Barista Edition)",
"tester": "Independent, community-funded third-party laboratory testing coordinated by Lead Safe Mama, LLC (Tamara Rubin)",
"contaminants_flagged": [
"Lead",
"Cadmium",
"Mercury",
"Arsenic"
],
"specific_ppb_levels": "Not extractable from article text (levels shown only in an embedded lab-report image, not machine-readable); article states product tested positive for all four heavy metals",
"benchmark_used": "2021 Baby Food Safety Act \"Action Levels\" (commonly cited by this tester as 5 ppb lead/cadmium, 2 ppb mercury, 10 ppb arsenic per a related chart)",
"regulatory_status": "This is independent/private lab testing and consumer advocacy reporting, NOT an FDA, USDA, or state regulatory recall, notice, or enforcement action. No official recall or Prop 65 notice tied to this specific test was found.",
"publisher_note": "Lead Safe Mama states its testing work has contributed to six product recalls (FDA and CPSC) since July 2022 generally, but none is specifically attributed to this Jade Leaf matcha test in the article.",
"related_context": "This product also appears in a broader 2024-2026 Lead Safe Mama comparison chart of matcha brands (see companion entry), which states the tester has 'not yet found a safer choice' among tested matcha products."
}Source →Lead Safe Mama (Tamara Rubin)lab_report
{
"lead_ppb": null,
"cadmium_ppb": null,
"mercury_ppb": null,
"arsenic_ppb": null,
"safety_threshold": {
"lead_ppb": 5,
"cadmium_ppb": 5,
"mercury_ppb": 2,
"arsenic_ppb": 10
},
"verdict": "Tested positive for all four toxicants: Lead, Cadmium, Mercury, and Arsenic. Tamara Rubin reiterates her long-standing advice to avoid anything with 'Matcha' in the name and recommends consulting a doctor about heavy-metals testing for regular consumers. Exact ppb figures are shown only in an embedded lab-report chart image (and a separate scanned lab-report PDF image), not extractable as text, so specific numeric values could not be confirmed.",
"product_tested": "Jade Leaf Organic Ceremonial Matcha, Barista Edition"
}Source →Minimalist Bakerreview
{
"ranking_or_verdict": "7th Place (Ceremonial, 8 tested), 21.25/25 - not repurchased due to texture issues",
"notes": "Product: Jade Leaf Ceremonial Grade Matcha. Aroma: 'More true to a classic green tea' without excessive sweetness. Flavor: 'Quite zesty on the front end'."
}Source →Minimalist Bakerreview
{
"ranking_or_verdict": "5th Place (Culinary, 8 tested), 17/25 - not repurchased, overpowering taste profile",
"notes": "Product: Jade Leaf Culinary Grade Matcha. Color: 'Slightly muted lime green with brownish undertones'. Aroma: 'Noticeably bitter and sharp'. Flavor: 'Tastes reminiscent of wasabi'."
}Source →MatchaReviews.comreview
{
"rating": "2.5/5",
"review_summary": "Dull, muted green color, extremely bitter taste, chalky texture alone, smells of stale hay or canned green beans. Becomes more palatable mixed into lattes with milk/sweetener. Reviewer notes quality has improved vs previous batches but best suited for sweetened lattes/smoothies/baking, not unsweetened sipping.",
"grade_stated": "Culinary",
"price_per_oz_stated": "$10.00 (origin: Uji, Japan)"
}Source →The Strategist (NY Mag)review
{
"rating_or_verdict": "Best Less Expensive Drinks — from $21, ceremonial grade",
"notes": "Recommended by Asia Lui Chapa (author of The Home Café); 'sweet, balanced' with vegetal quality, versatile across preparations. Article notes it costs a few dollars more per package than Blue Willow but is priced roughly 18 cents/gram less."
}Source →Fortunereview
{
"rating_or_verdict": "Best Overall — 3.5/5 rating",
"notes": "$0.50 per serving; dissolved well but testers noted a 'chalky flavor'; no scoop included."
}Source →Yahoo Health (registered dietitian review)review
{
"rating_or_verdict": "Tested, did not make top list",
"notes": "Listed among tested products that did not rank in the article's top picks."
}Source →Serious Eatsreview
{
"rating_or_verdict": "Best Budget",
"notes": "30g tin, ~$0.80/gram; 'strong notes of green apple peels and watercress that would work well in smoothies'."
}Source →Serious Eatsreview
{
"rating_or_verdict": "Tested, excluded from top picks",
"notes": "Bold intensity, excels in sweetened beverages, but intense bitterness made it too strong for plain water preparation."
}Source →Veggiekins (YouTube)review
{
"tier": "Tier 5 - Don't Recommend (worst tier)",
"price_noted": "$9.95",
"notes": "Cheapest brand tested, but ranked in the bottom tier."
}Source →