MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

4 studies match for “perceived value”

2026Thesis or dissertationFree to read

Perceived Value Drivers of Willingness to Pay : Evidence from Generation Z Matcha Consumption in Western Café Markets

Koushiro Kurima, Rita Massi — Jonkoping University Library (Jönköping University)

… Z consumers' willingness to pay (WTP) for matcha beverages is influenced by perceived value dimensions shaped within social media environments. The study uses a mixed-method approach based on the Theory of Consumption Values (TCV), …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2017Journal article

No Adverse Effects of Matcha Green Tea Powder on Metabolic and Physiological Responses during Running

Mark E. T. Willems, Julianne Doherty, Sam David Blacker — Medicine & Science in Sports & Exercise

… which 37.5 mg EGCG and 12 mg caffeine. Expired air, heart rate and rating of perceived exertion (RPE) were collected at 10-minute intervals and analysed with two-way repeated measures and Bonferroni post hoc testing. Significance was …

Other / not statedMetabolism and weightCardiovascular and blood pressureAntioxidants and polyphenols
2025Journal article

Reconfiguring Authenticity: An In-Depth Study of Matcha Tea

Masaru Karube, Avimanyu Datta, Yuki Miyazawa — Academy of Management Proceedings

… a crucial role in the success of products and brands, but its meaning and value can evolve. We investigate the dynamic nature of authenticity by examining the Matcha tea market in Japan. In doing so, we analyzed how the meaning of …

Other / not statedFood products and applicationsAuthenticity and analytical methodsMarket, culture and sustainability
2026Thesis or dissertation

PENGARUH KONTEN MATCHA LATTE DI MEDIA SOSIAL TERHADAP HEDONIC EATING BEHAVIOR DAN AKTIVITAS WISATA KULINER PADA MAHASISWA KOTA BANDUNG

- Eunike Aster Balisa, Agus Sudono, Dias Pratami Putri — Repository at Universitas Pendidikan Indonesia (Universitas Pendidikan Indonesia)

… impulses, and that future research incorporate additional variables such as perceived value or electronic word of mouth. Fenomena viralitas konten matcha latte di media sosial menjadi pendorong kuat perilaku konsumsi hedonis dan …

Observational (human)Food products and applicationsProcessing, milling and qualityMarket, culture and sustainability

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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