MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

3 studies match for “brand image”

2022Journal articleFree to read

PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN GOOMA TEA BAR MAL KELAPA GADING DI JAKARTA UTARA

Rita Eka Setianingsih, Liaw Bunfa, Abdulah Rakhman, et al. — Jurnal Ilmiah Hospitality

… people in Indonesia. The theory used in this research is the theory of price, brand image, and purchasing decisions. The object of this research is the customer of GOOMA Tea Bar at Kelapa Gading Mall. Sampling in this study used …

Randomized controlled trialFood products and applicationsMarket, culture and sustainability
2025Thesis or dissertation

Le matcha en France : entre héritage, stratégies de marque et circulation des imaginaires du bien-être

Omayma Ben Djemia — INRIA a CCSD electronic archive server

… statut d’aliment pour devenir un objet de communication à part entière. Son image circule, se transforme et se rejoue à travers les médias, les marques et les pratiques sociales. Observer comment un produit si ancien parvient à …

Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityAroma, flavor and sensory
2025Journal articleFree to read

Penerapan Metode Quality Function Deployment dalam Pengembangan Produk Minuman “Matcha Boy”

Ivan Abraham, Rifky Maulana, Samuel Kevin Sihombing, et al. — Jurnal Ilmu Sosial dan Humaniora.

… and attractive packaging design serve as supporting factors to strengthen brand image and enhance consumer experience. The development of the House of Quality (HoQ) matrix revealed that aspects such as ingredient formulation, matcha …

Observational (human)Processing, milling and qualityFood products and applicationsAroma, flavor and sensory

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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