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Tokyo Tea Trading

Jewels of Tea 2024 Champion

sourced from Uji

¥46000 (30g) — ~$287.99 USD (converted)

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Region

Uji

Sourcing

Map highlighting Uji, Japan

Uji, Japan

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Pricing as disclosed

30g — ¥46000 (~$287.99 USD)

Full details

Everything disclosed on the product page (13 fields)
Full Japanese Product Title
"【THE JEWELS OF TEA】令和六年 全国茶品評会 農林水産大臣賞 受賞 抹茶 30g -山﨑一平「てん茶部門」(THREETEA)" — translates approximately to: '[THE JEWELS OF TEA] Reiwa 6 (2024) National Tea Competition Minister of Agriculture, Forestry and Fisheries Award-winning Matcha 30g - Yamazaki Ippei, Tencha Division (THREETEA brand line)
Price
¥46,000 JPY, tax included, for 30g
Award
Minister of Agriculture, Forestry and Fisheries Award (農林水産大臣賞) — the top prize in the Tencha (shaded tea used to make matcha) division at the 78th National Tea Festival/Competition (全国茶品評会), held in Hamamatsu, Shizuoka in November 2024
Producer
Yamazaki Ippei (山﨑一平)
Region
Uji, Kyoto Prefecture, described as 'the representative matcha production area'; tea comes from a naturally-managed garden along the Uji River
Production Method
"Honzu method" (ほんず製法) — traditional straw-layer shading technique allowing precise, weather-responsive adjustment of light exposure
Sensory Description
Described as having a 'bold yet smooth flavor that lingers,' with judging based on 'exterior appearance, aroma, color, and taste (香気・水色・滋味)' per the competition's evaluation criteria
Brewing Instructions
2g of matcha leaf to 60ml water at 90°C water temperature; explicit instruction: 'Sift before whisking' (ふるいにかけてから点ててください)
Shelf Life
90+ days stated shelf life
Storage
Avoid direct sunlight and high humidity
Brand Line
Sold under Tokyo Tea Trading's "THREETEA" product line
Related Award Context
This matcha is one of four 2024 'Jewels of Tea' National Tea Competition category winners Tokyo Tea Trading released starting April 15, 2025 — the other three being a Standard Steamed Sencha from Hamamatsu/Shizuoka (¥19,000/30g), a pan-fired Kamairicha from Ureshino/Saga (¥13,500/30g), and a Gyokuro from Yame/Fukuoka (¥33,000/30g) — the matcha/Tencha entry is the most expensive of the four at ¥46,000/30g and is noted as having earned 'Itto Isseki' (top annual evaluation) distinction
Purchase Channel
Sold via Tokyo Tea Trading's official online store, shopping.tokyoteatrading.com (Japanese-language storefront); no separate English-language direct product page was found on tokyoteatrading.com/en/ beyond a news announcement linking through to this Japanese store listing

Research notes

Tokyo Tea Trading's English site (tokyoteatrading.com/en/) has no English product page for this item — only a news/announcement post ('Recipient of the 2024 Minister of Agriculture "The Jewels of Tea"') that links to the Japanese-language storefront where the actual purchasable product page lives. All product-page facts above were extracted/translated from the Japanese product page at shopping.tokyoteatrading.com/products/the-jewels-of-tea2024_6016. Price is in Japanese yen (¥46,000) with no USD conversion offered on the page.

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