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Morihan

Shofuku no Enishi

Ceremonial, sourced from Uji

Umami

¥2484 (30g) — ~$15.72 USD (converted)

~$0.52 per gram

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Grade

Ceremonial

Region

Uji

Price in context

At $0.52 per gram, it costs less than 77% of the other 969 matchas in the database with a confirmed price and size. Among the 353 Uji matchas with a confirmed price, the median is $1.28 per gram, and this one is well under the regional median. Among Morihan's 15 matchas with a confirmed price, this is the 5th-cheapest per gram.

Compared across 970 products with a confirmed price and size, with yen, pound and euro prices converted to dollars. See how Uji compares · How we research

Sourcing

Map highlighting Uji, Japan

Uji, Japan

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Tasting notes

色・泡立ち・薫香・お茶の風味と旨味 (color, foam, aroma, flavor and umami)

Composition

L-theanine

24.31 mg/g

Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.80:23-28 (1994)

EGCG

59.3 mg/g

Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.83:21-28 (1996)

Pricing as disclosed

30g — ¥2484 (~$15.72 USD)

Full details

Everything disclosed on the product page (21 fields)▾
Japanese Name As Listed In Url Title
招服の縁 (as it appeared in the site's category listing title)
Japanese Name On Product Page
森半 表千家御家元御好み <宇治抹茶 薄茶> 招服の縁
Romanized Name
Omotesenke Iemoto Gokonomimi Uji Matcha Usucha - Shofuku no Enishi
Price Jpy
2484
Price Note
税込 (tax included)
Size
30g × 1 can
Product Code
1140952
Grade
Usucha (thin tea) - ceremonial grade, specifically favored/endorsed by the Omotesenke tea ceremony school's Iemoto (grand master)
Region
Uji, Kyoto Prefecture
Processing
石臼挽き (stone mill ground, traditional method)
Production Rate
"1時間に約30g程度の生産しかできない貴重な「宇治抹茶」" (a precious Uji matcha producing only ~30g per hour)
Color Quality
鮮やかな濃緑色の輝き (vivid deep-green luster)
Tasting Notes
色・泡立ち・薫香・お茶の風味と旨味 (color, foam, aroma, flavor and umami)
Raw Material
緑茶(国産) - Green tea, domestic
Source Tea Type
Tencha (碾茶), shade-grown starting around April
Shelf Life
5 months from manufacturing date
Storage
Avoid heat/humidity; protect from odor transfer
Packaging History
Previously sold under the name "三木の栄" (Miki no Sakae) - the product was recently rebranded/renamed with a packaging redesign
Shipping
Yamato delivery, room temperature
Brand Heritage
Morihan founded 1836 (天保7年) in Uji/Ogura, Kyoto; won national tea judging competition twice
Naming Philosophy
"大切な一服の縁に沿う味わい深い御茶をつくりたいという思いがこめられております" (Named with the intention of creating a deeply flavorful tea that accompanies precious moments/connections - 'enishi' meaning bond/connection)

Research notes

IMPORTANT DISCREPANCY: the site's own category-listing text rendered the product name as '招服の縁' (using 服 'clothing/serve' character) while the product detail page itself used '招福の縁' (using 福 'fortune/luck' character). Both romanize similarly to 'Shofuku no Enishi' but the underlying kanji differ - this is likely an OCR/rendering inconsistency between the two page fetches rather than two different products, since the price, product code, and all other details matched a single SKU. No certifications, customer reviews, or explicit brewing instructions were disclosed.

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