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Matcha Morning Roast

CeremonialUjiOrganicNuttyRoastedFrom $38.00 (100g) (~$0.38/g)

Pricing as disclosed

Tasting notes

Tasting Notes: "Stunningly easy-to-drink" blend with roasty flavor & aroma and nutty flavor comparable to Genmaicha (traditional Japanese roasted rice tea)

View original product page →

Everything disclosed on the product page

Price 50 Serving 100g
$38.00
Price 100 Serving 200g
$69.00
Subscription Discount 50 Serving
$32.30 (15% off)
Subscription Discount 100 Serving
$58.65 (15% off)
Shipping
100% FREE U.S. Shipping (with subscription)
Grade
Ceremonial grade matcha blended with organic toasted brown rice powder
Region Origin
100% Japanese farm-direct, from Uji, Kyoto
Product Type
Genmaicha-style matcha blend (matcha + roasted brown rice)
Ingredients
Two-part blend: organic ceremonial matcha + organic toasted brown rice powder (exact ratio not disclosed)
Tasting Notes
"Stunningly easy-to-drink" blend with roasty flavor & aroma and nutty flavor comparable to Genmaicha (traditional Japanese roasted rice tea)
Brewing Instructions
Add 1 tsp (2g) of Matcha Morning Roast with preferred milk; can be enjoyed hot or cold; suggested starting point of 8oz milk, adjust to taste; can whisk, blend, or shake
Health Claims
[ "All the usual benefits of matcha (antioxidants, metabolism, focus)", "Toasted brown rice serves as a natural source of vitamins and minerals" ]
Reviews Rating
4.8 out of 5
Reviews Count
61
Review Star Distribution
49 five-star, 9 four-star, 3 three-star, 0 two/one-star
Reviews Recommend Pct
95% would recommend
Target Audience
Positioned for coffee lovers transitioning to matcha ("perfect go-between for anyone transitioning from coffee to matcha")
Brand Story
Co-founder Dr. Weil described as a "purist" about product quality; exclusive relationship with "Japan's oldest and most authentic" tea farm; "only bulk source in the Americas offering 100% true, traditional Uji-matcha(R)"
Subscription Terms
Multiple subscription plans, 15% discount, free U.S. shipping, zero fees to join, cancel anytime
Certifications
Described as organic (ceremonial matcha component and brown rice powder component both called "organic"); no third-party certification body/logo named
Caffeine Content
Not disclosed
Harvest Timing
Not disclosed
Shelf Life Storage
Not disclosed
Awards
Not disclosed
Packaging
Not specifically detailed beyond product images

Research notes

Serving size definitions were given in two forms ("50 serving / 100g" and "100 serving / 200g"), implying roughly 2g per serving, consistent with the 1 tsp (2g) brewing instruction.

Secondary sources

Matcha.com Lab Tested pagelab_report
{
  "heavy_metals": {
    "method": "ICP (ANA006CHEM)",
    "lead_Pb": "NMT 0.5 ug/day - Pass",
    "mercury_Hg": "NMT 0.3 ug/day - Pass",
    "cadmium_Cd": "NMT 4.1 ug/day - Pass",
    "arsenic_As": "NMT 10.0 ug/day - Pass"
  },
  "radioactivity": {
    "method": "FDA WEAC.RN.Method3",
    "cesium_134": "< 1.0 Bq/kg - Not Detected",
    "cesium_137": "< 1.0 Bq/kg - Not Detected",
    "iodine_131": "< 2.0 Bq/kg - Not Detected"
  },
  "microbial": {
    "e_coli_coliforms": "NMT 3 MPN/g - Pass (FDA BAM protocols)",
    "yeast_mold": "NMT 10 cfu/g - Pass",
    "total_plate_count": "NMT 10 cfu/g - Pass"
  },
  "pesticides": {
    "method": "AOAC 2015.06, et al.",
    "coverage": "500+ pesticide analysis",
    "result": "Not Detected"
  },
  "potency": {
    "l_theanine": "22.2 mg/g",
    "caffeine": "~37.5 mg/g",
    "total_catechins": "74,400 ug/g"
  },
  "note": "No specific testing lab name or test date disclosed on the page."
}
Source →
Bulk.Matcha.com Lab Tested pagelab_report
{
  "heavy_metals": {
    "method": "ICP (ANA006CHEM)",
    "lead_Pb": "NMT 0.5 ug/day - Pass",
    "mercury_Hg": "NMT 0.3 ug/day - Pass",
    "cadmium_Cd": "NMT 4.1 ug/day - Pass",
    "arsenic_As": "NMT 10.0 ug/day - Pass"
  },
  "microbial": {
    "e_coli_coliforms": "FDA BAM Chapter 4, NMT 3 MPN/g - Pass",
    "yeast_mold": "FDA BAM Chapter 18, NMT 10 cfu/g - Pass",
    "total_plate_count": "AOAC 966.23, NMT 10 cfu/g - Pass"
  },
  "radioactivity": {
    "method": "FDA WEAC.RN.Method3",
    "cesium_134": "< 1.0 Bq/kg - Not Detected",
    "cesium_137": "< 1.0 Bq/kg - Not Detected",
    "iodine_131": "< 2.0 Bq/kg - Not Detected"
  },
  "pesticides": {
    "method": "AOAC 2015.06, et al.",
    "coverage": "500+ pesticide analysis",
    "result": "Not Detected"
  },
  "potency": {
    "l_theanine": "22.2 mg/g",
    "caffeine": "~37.5 mg/g",
    "theobromine": "~<5.5 mg/g"
  },
  "note": "No specific lab name or test date disclosed on the page. Bulk site variant differs slightly from matcha.com/pages/lab-tested (theobromine reported instead of total catechins)."
}
Source →
Lead Safe Mama (Tamara Rubin)lab_report
{
  "lead_ppb": null,
  "cadmium_ppb": null,
  "mercury_ppb": null,
  "arsenic_ppb": null,
  "safety_threshold": {
    "lead_ppb": 5,
    "cadmium_ppb": 5,
    "mercury_ppb": 2,
    "arsenic_ppb": 10
  },
  "verdict": "Tested positive for all four toxicants: Mercury, Lead, Cadmium, and Arsenic, exceeding Baby Food Safety Act 2021 action levels. Tamara Rubin's verdict: 'Matcha = Bad. Don't drink Matcha.' Exact ppb figures are shown only in an embedded lab-report chart image, not extractable as text, so specific numeric values could not be confirmed.",
  "product_tested": "Matcha.com Organic Superior Matcha (Japan)"
}
Source →
Veggiekins (YouTube)review
{
  "tier": "Tier 2 - Matcha Mommy Approved",
  "price_noted": "$15.99",
  "notes": "Featured in Ep.2 and Ep.1; among the better-value picks."
}
Source →
Meredith Mao (YouTube)review
{
  "notes": "Subject of a full dedicated review episode (MATCHA REVIEW EP.1). Detailed verdict not retrievable without transcript access."
}
Source →