MatchaDB
Matcha Outlet

Private Reserve Matcha A23

CeremonialSweetUmamiGrassyEarthyNuttyRoastedSmoothDelicateFrom $6.20 (6g) (~$1.03/g)

Pricing as disclosed

Tasting notes

Tasting Notes: "Fresh and earthy" with a smooth flavor described as "gentle enough" for various applications; the vibrant essence of spring with crisp freshness of tender spinach and kale, mellowing into layers of roasted chestnut and sun-kissed hay, with a subtle peppery brightness and refreshing finish; compared to D25 as 'just as delicious and high quality... but with slightly different notes' and described as less vibrantly green, more the color of fresh spring leaves; blend of savory and sweet with spinach flavor blending into chestnut and ending with a slight punch of bell pepper

Flagged inconsistencies on the brand's own page

View original product page →

Everything disclosed on the product page

Regular Price
$116.00
Sale Price
$58.00 (50% off)
Size Variants
[ "1 Bag (12oz)", "3 Bags + 1 FREE", "5 Bags + 2 FREE", "6g Sample" ]
Grade Tier
Described as "ceremonial-style" matcha (not explicitly labeled Ceremonial Grade in the same way D25/B30 are, but positioned in the site's Ceremonial Matcha collection)
Origin Country
Japan
Purity Claim
"100% pure, with no added sugar, fillers, flavors, or artificial ingredients"
Key Compounds
Naturally contains caffeine and L-theanine; rich in green tea antioxidants
Tasting Notes
"Fresh and earthy" with a smooth flavor described as "gentle enough" for various applications; the vibrant essence of spring with crisp freshness of tender spinach and kale, mellowing into layers of roasted chestnut and sun-kissed hay, with a subtle peppery brightness and refreshing finish; compared to D25 as 'just as delicious and high quality... but with slightly different notes' and described as less vibrantly green, more the color of fresh spring leaves; blend of savory and sweet with spinach flavor blending into chestnut and ending with a slight punch of bell pepper
Recommended Uses
Iced matcha, hot matcha, creamy lattes, specialty drinks (mango, lemon, pineapple, mint, or edible flowers), sparkling matcha; designed for both traditional whisking and indulgent lattes
Visual Characteristics
Vibrant green color, 'premium look'
Customer Reviews
{ "total_reviews": 126, "five_star_pct": "86% (108 reviews)", "four_star_pct": "9% (11 reviews)", "three_star_pct": "3% (4 reviews)", "two_star_pct": "2% (2 reviews)", "one_star_pct": "1% (1 review)" }
Wholesale
Packaged into 11 lb bags for wholesale orders
Cultivar
not disclosed
Farm Region
not disclosed (Japan stated generally, no prefecture/farm named)
Certifications
none explicitly disclosed on this page
Awards
none disclosed
Harvest Timing
not specified
Shelf Life
not disclosed
Ingredients
not provided beyond purity claim

Research notes

Homepage best-sellers listing showed a different, much lower price framing ($12.00 regular / from $6.20 bulk pricing) for this same product URL than the individual product page ($116/$58) -- this looks like the homepage widget displaying per-unit or subscription/bulk-tier pricing rather than the same metric as the main product page. Flagged below as a contradiction since the two pages show materially different prices for the ostensibly same product/size.

Secondary sources

RateTeareview
{
  "rating_or_verdict": "77/100 (1 review) — Red Leaf Tea (now Matcha Outlet), Starter Matcha",
  "notes": "'Pleasant and mild' product at 'good prices', suited to matcha beginners. Brand renamed Matcha Outlet; not in database."
}
Source →