Matcha Premium Narino

Name: Matcha Premium Narino
Brand: Horii Shichimeien
Price: 54.68 USD

Koicha (thick), sourced from Kyoto, Narino cultivar

UmamiCreamyRich

¥8640 (20g) — ~$54.68 USD (converted)

~$2.73 per gram

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Grade

Koicha (thick)

Cultivar

Narino

Region

Kyoto

Price in context

At $2.73 per gram, it costs more than 91% of the other 969 matchas in the database with a confirmed price and size. Among the 92 Kyoto matchas with a confirmed price, the median is $1.34 per gram, and this one is roughly 2.0× the regional median. Among Horii Shichimeien's 13 matchas with a confirmed price, this is the 10th-cheapest per gram.

Compared across 970 products with a confirmed price and size, with yen, pound and euro prices converted to dollars. See how Kyoto compares · How we research

Sourcing

Kyoto, Japan

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Tasting notes

Richer, creamier flavor with less off-flavours and more condensed umami than regular Narino

Pricing as disclosed

20g — ¥8640 (~$54.68 USD)

Full details

Everything disclosed on the product page (17 fields)▾

Price: ¥8,640 JPY (regular and sale price listed identically)
Availability: Sold out (20g size)
Size: internal volume 20g
Cultivar: Narino (single cultivar)
Origin: Kyoto, Japan
Tea Garden: Okunoyama Tea Garden (our own tea garden), continuous since the Muromachi period
Harvest Season: First Flush (Ichibancha)
Harvest Method: Hand-Picked; picking technique described as 'shigoki picking' (stated as 'more careful than hand-picking')
Shading Method: Traditional Shelf Shading (Tana)
Shading Period: 40 Days
Tencha Drying: Horii-style Tencha Furnace
Processing: Stone-milled
Recommended Uses: Usucha / Koicha
Serving Guide: 2 g for Usucha / 4 g for Koicha
Shelf Life: 6 months from the date of manufacture
Flavor Profile: Richer, creamier flavor with less off-flavours and more condensed umami than regular Narino
Competition Context: Prepared to exhibit the new variety at the National Tea Competition

Research notes

Page describes 'shigoki picking' as 'more careful than hand-picking' yet also lists Harvest Method as 'Hand-Picked' - this is a nuance in the source wording (shigoki appears to be a specific hand-picking technique) rather than a flat contradiction, but flagged here for visibility. Priced ¥3,240 above the base Narino (¥5,400 vs ¥8,640) for the 20g size, consistent with 'Premium' positioning.