Premium A Grade Matcha
CeremonialUji$28.00 (113g) (~$0.25/g)
Pricing as disclosed
- 113g — $28.00
Flagged inconsistencies on the brand's own page
- Price/currency mismatch: WebFetch pass showed regular £24.99 GBP / sale £19.99 GBP; live browser session showed regular $35.00 USD / sale $28.00 USD.
- Product is titled 'Premium A Grade Matcha' but the on-page marketing description repeatedly refers to it as 'ceremonial grade matcha' and 'Heapwell Premium Matcha,' and uses the exact same Great Taste 2021 award claim and tasting description as the separate 'Ceremonial A Grade Matcha' 50g product — raising the question of whether the award/description genuinely applies to both distinct grade tiers or is copy-pasted marketing.
- Review widget shows two overlapping percentage figures ('97.1' and '100.0' both labeled near 'Verified') whose relationship to the 5-star breakdown is not clear from the page structure.
Everything disclosed on the product page
- Full Product Title
- Premium A Grade Matcha 113g (4oz)
- Grade
- Described in body copy as 'ceremonial grade matcha' despite product title using 'Premium A Grade'
- Size
- 113g (4oz)
- Servings
- URL slug states '100-servings'
- Origin
- Product of Japan, Uji/Kyoto region
- Price Regular Browser View USD
- $35.00 USD regular, sale price $28.00
- Price Regular Webfetch View GBP
- £24.99 GBP regular, sale price £19.99 GBP
- Subscribe And Save
- 10% off = $25.20 on subscription (on top of the $28.00 sale price)
- Discount Code Box Shown
- 'FINEST' code box shown on page offering 'Save 10%'
- Award
- Winner of Great Taste award, 2021 ('Winner Of Great Taste 2021')
- Description
- 'Our Heapwell Premium Matcha is not just any matcha—it's a ceremonial grade matcha that has been honored with the prestigious Great Taste award in 2021. This recognition is a testament to its rich and smooth taste profile, which delicately balances subtle sweetness with a deep, satisfying flavor, entirely free of bitterness. It's the best matcha powder for those who cherish quality and authenticity in their cup.' (text truncated with '......' and unopenable 'View more' expander)
- Attributes From Earlier Fetch
- [ "Shade Grown & Stone Ground", "Rich Flavour Profile", "Award-Winning Quality", "Crafted from the most tender, premium first-harvest leaves", "Positioned as 'ideal choice for newcomers to matcha or those seeking an affordable option without compromising on quality'", "Flavor profile described elsewhere (earlier fetch) as 'robust umami and astringency'", "Semi-processed leaves stored in temperature-controlled units at their Japanese facility (per earlier fetch)" ]
- Quality Guarantee Heapwell Guarantee
- [ "Independently lab-tested for pesticides and heavy metals", "Dispatched from our London warehouse", "Fast shipping to the United Kingdom and USA" ]
- Review Summary
- 4.94 out of 5 based on 36 reviews; breakdown 35 five-star, 0 four-star, 1 one-star, 0 three/two-star; page also shows a secondary percentage figure of 97.1 alongside 100.0 'Verified' — meaning unclear
- Review Quotes
- [ "Great (Semhar Gethun)", "Really good. (Anonymous)", "Delicious matcha! The quality is very good and the color is exactly how proper matcha should look. This is already one of many packs I've bought — I keep coming back to it. (Beata O)", "THE BEST MATCHA EVER!!! it is vibrant and green and tastes amazing, perfect for iced lattes & breakfast smoothies!! (Madeleine Reed)", "This is my absolute favorite matcha hands down... I try to add 3g matcha to make my lattes bit stronger. (Amelia J)" ]
- Contact Email
- info@heapwell.co.uk
- Ingredients List
- Not explicitly disclosed
- Shelf Life
- Not disclosed
- Harvest Timing
- First-harvest leaves referenced (per earlier fetch), no specific date/month given
Research notes
Body copy is nearly identical marketing text to the Ceremonial A Grade product page (same award claim, same 'ceremonial grade matcha' description), even though these are two differently named/priced/sized products ('Premium A Grade' vs 'Ceremonial A Grade'), suggesting templated copy reuse across Heapwell's SKUs rather than product-specific descriptions. The 'View more' expansion could not be opened during this session due to a site permission restriction on interactive browser tools.
Secondary sources
Yahoo Health (registered dietitian review)review
{
"rating_or_verdict": "Tested, did not make top list — Heapwell, Finest Matcha",
"notes": "Heapwell not in database."
}Source →