CeremonialHoei no Mukashi
Ceremonial, sourced from Uji
From $28.99 (20g)
~$1.45 per gram
Grade
Ceremonial
Region
Uji
Sourcing
Uji, Japan
View the full sourcing map →Tasting notes
Deep and bold with a pronounced umami richness, complemented by a gentle bitterness and a satisfying, earthy sweetness
Warm and nutty, with hints of roasted green tea leaves and subtle grassy notes
Silky and smooth, whisking effortlessly into a velvety froth
Composition
L-theanine
24.31 mg/g
Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.80:23-28 (1994)
EGCG
59.3 mg/g
Ceremonial-grade published estimate — Goto et al., upper-grade matcha samples, Tea Research Report No.83:21-28 (1996)
Pricing as disclosed
Full details
Everything disclosed on the product page (18 fields)▾
- Japanese Name Hypothesis
- 豊栄の昔 (romanized as Hoei no Mukashi)
- Price Usd
- $44.99
- Size Options
- [ "40 Gram Tin", "20 Gram Tin" ]
- Availability At Capture
- Both size variants shown as sold out/unavailable; page separately states 'Currently sold out'
- Grade
- Ceremonial
- Origin
- Uji, Kyoto, Japan
- Harvest
- First flush, shade-grown for enhanced chlorophyll and amino acid content
- Processing
- Stone-ground to retain flavor and color
- Tasting Notes
- { "flavor": "Deep and bold with a pronounced umami richness, complemented by a gentle bitterness and a satisfying, earthy sweetness", "aroma": "Warm and nutty, with hints of roasted green tea leaves and subtle grassy notes", "texture": "Silky and smooth, whisking effortlessly into a velvety froth" }
- Usage
- Usucha (thin tea) and koicha (thick tea); tea ceremonies or mindful matcha rituals
- Shipping Notes
- Free shipping over $70; ships from California, no tariffs
- Informal Consumer Reviews Found Separately On Tiktok
- Multiple independent TikTok reviewers (not the brand or an authorized retailer) described this matcha as: refreshing, silky, creamy, with noticeable umami and subtle earthy sweetness, no bitterness/astringency per one reviewer; a second reviewer scored it approximately color 4/5, smoothness 4/5, bitterness 4/5, astringency 1/5, umami 3.5/5, and noted it is marketed by the brand for matcha lattes specifically; a third reviewer described it as grassy and sweet with a slight umami note
- Cultivar
- Not disclosed
- Certifications
- Not disclosed
- Awards
- Not disclosed
- Shelf Life
- Not disclosed
- Ingredients
- Not disclosed
- Review Ratings
- No formal star-rating system found; informal social-media reviewer scores noted above (not an official rating count)
Research notes
Included informal social-media (TikTok) reviewer commentary separately because it surfaced repeatedly and specifically for this product across multiple independent accounts, including a claim that Gion Tsujiri markets this specific variety for matcha lattes — this claim comes from a consumer review, not the brand or retailer page, and should be treated as anecdotal rather than confirmed brand positioning.
