Ceremonial Grade Latte Matcha Powder
CeremonialUjiOrganicFrom $19.99 (30g) (~$0.67/g)
Pricing as disclosed
- 30g — $19.99
- 60g — $27.99
- 500g — $149.99
Flagged inconsistencies on the brand's own page
- Product is titled 'Ceremonial Grade Latte Matcha Powder' per the site's collection listing / requested product name, but the product page body describes the item as 'Latte Grade' and explicitly distinguishes 'Latte Grade' from 'Ceremonial Grade' in an on-page comparison table -- unclear if this product is actually ceremonial-tier or standard latte-tier.
- Page states the product is 'First Harvest' in the top marketing section and comparison table, but the FAQ section on the same page says latte grade (which is how this product describes itself) is 'ground from premium second harvest leaves' -- a direct harvest-timing contradiction within the same page.
Everything disclosed on the product page
- Site Collection Listing Name
- Encha Ceremonial Grade Latte Matcha Powder
- On Page Grade Label
- Latte Grade (page body copy refers to this product simply as 'Latte Grade', not 'Ceremonial Grade')
- Price Usd
- 19.99
- Size Variants
- [ { "size": "30g (1.02oz)", "cups": 15 }, { "size": "60g (2.12oz)", "cups": 30, "note": "marked 'Most loved!'" }, { "size": "500g (17.64oz)", "cups": 250 }, { "size": "Single serve sticks, 30 pack" } ]
- Availability Note
- All variants shown as 'sold out or unavailable'
- Harvest
- First Harvest
- Region
- Uji, Japan
- Cultivation
- Traditionally cultivated and hand-picked tencha leaves; no pesticides or synthetic fertilizers; stone ground processing
- Certifications
- [ "USDA Certified", "Organic" ]
- Tasting Notes
- Bolder flavor compared to ceremonial grade; smooth flavour; described as producing a creamy and frothy matcha latte; designed specifically for mixing with milk
- Brewing Instructions
- [ "Simply mix 1 teaspoon of organic latte-grade matcha powder with your choice of milk or milk substitute", "General prep: Add 1 teaspoon into 5oz hot water (160°F). Gradually add water and whisk until smooth, aerated" ]
- Ingredients
- Unsweetened; contains caffeine and L-theanine
- Marketed Benefits
- [ "6 Hours Of Clean Energy - clean energy lift, avoiding caffeine jitters", "Calmness Enhancer - L-theanine induces relaxation without drowsiness", "Rich In Antioxidants - High catechin content, particularly EGCG", "Cognitive Support - components linked to improved brain function", "Immune System Supporter - Catechins, Theanine, and vitamins A & C", "Detoxifies The Body - Chlorophyll assists in purifying toxins", "Heart Health - may reduce LDL cholesterol and triglycerides", "Improves Skin Health - may reduce inflammation and prevent aging" ]
- Review Rating
- 4.96
- Review Count
- 303+ ('303+ enjoyed this matcha day ritual')
- Grade Comparison Table On Page
- { "latte_grade": "First Harvest, Smooth, pair with preferred milk", "ceremonial_grade": "Best first harvest leaves, Earthly and silky, Caffeine & L-Theanine rich" }
- Faq Content
- FAQ states latte grade is 'ground from premium second harvest leaves' with 'more earthy flavor with a nutty finish, making it most suitable for cooking, baking, and smoothies' -- this directly conflicts with the 'First Harvest' label elsewhere on the same page (see contradictions)
- Shipping
- Free shipping on all orders
- Other Page Content
- 20+ matcha recipe links (e.g., Peppermint Matcha Latte, Pumpkin Cream Matcha Cold Foam, Banana Pudding Matcha Latte); blog link 'Is Matcha Latte Good For You?'
Research notes
This product is listed on Encha's collection page as 'Ceremonial Grade Latte Matcha Powder' (matching the name given in the task), but the product page's own body copy and FAQ refer to it plainly as 'Latte Grade' and even contrast 'Latte Grade' against 'Ceremonial Grade' as two separate tiers within the same comparison table on this very page. This is a naming inconsistency worth flagging when building the database entry.
Secondary sources
Encha Safety Pagelab_report
{
"lead": {
"prop65_threshold_cited": "0.5 ppm (CA Prop 65 limit) as stated on page",
"result": "none detected at this limit",
"underlying_test": "ConsumerLab tested Encha Organic Matcha in 2016 (page does not host the actual ConsumerLab report; states 'We are not authorized to post its report.')",
"press_citation": "TIME Magazine cited the ConsumerLab work, stating the powders 'were not contaminated by lead or other metals, and also did not contain pesticides'"
},
"radiation": {
"claim": "Radioactivity is NEVER detected in Encha Organic Matcha",
"frequency": "annual radioactivity test",
"visual_evidence": "page displays an image of a 2020 no-radiation report (image content not extractable as text)"
},
"pesticides": {
"result": "not detected (per the TIME Magazine / ConsumerLab reference cited on page)"
},
"cadmium_arsenic_mercury": "no specific numeric results or standalone claims provided on this page",
"testing_lab_name_given_on_page": "ConsumerLab.com (referenced, not Encha's own named lab)",
"test_date": "2016 (ConsumerLab); 2020 (radiation report image)"
}Source →Independent Lab Testing (Lead Safe Mama / Tamara Rubin) - Toxicant Profile Comparison Chart of Popular Matcha Products (2024-2026)safety_incident
{
"date_published": "2026-05 (chart periodically updated; covers testing conducted 2024-2026)",
"tester": "Independent third-party laboratory testing coordinated by Lead Safe Mama, LLC (Tamara Rubin); consumer advocacy site, not a government regulator",
"products_tested_in_chart": [
"Kachava Superblend Matcha Shake",
"Bryan Johnson BLUEPRINT Matcha",
"Encha Organic Ceremonial Matcha",
"Pique Organic Sun Goddess Matcha",
"Matchaful Kiwami Super Ceremonial",
"Matcha.com Organic Superior Matcha",
"Jade Leaf Organic Ceremonial Matcha",
"DO Organic Ceremonial Matcha",
"Sencha Organic Matcha (Costco)"
],
"database_brand_matches_in_chart": {
"Encha": "Encha Organic Ceremonial Matcha",
"Matcha.com": "Matcha.com Organic Superior Matcha",
"Pique Tea": "Pique Organic Sun Goddess Matcha",
"Jade Leaf Matcha": "Jade Leaf Organic Ceremonial Matcha (see separate detailed entry)"
},
"unmatched_products_not_in_database": [
"Kachava Superblend Matcha Shake",
"Bryan Johnson BLUEPRINT Matcha",
"Matchaful Kiwami Super Ceremonial",
"DO Organic Ceremonial Matcha",
"Sencha Organic Matcha (Costco) - possibly a Costco house-brand item, not confirmed to be Kirkland Signature"
],
"contaminants_tested": [
"Lead",
"Cadmium",
"Mercury",
"Arsenic"
],
"specific_numeric_results": "Not extractable from article summary text; individual per-product lab reports are linked from the chart but numeric ppb values were not machine-readable in this fetch",
"headline_conclusion": "Article states: 'We have not yet found a safer choice for a matcha product,' implying all/most tested products in the chart showed heavy metal levels the tester considers to exceed its cited action levels (5 ppb lead/cadmium, 2 ppb mercury, 10 ppb arsenic).",
"regulatory_status": "Independent consumer-advocacy lab testing, NOT an FDA/USDA/state recall or enforcement notice. No confirmed official regulatory action tied to this chart was found.",
"caveat": "Because exact numeric results per brand could not be extracted via automated fetch, treat directional finding (heavy metals detected across matcha category broadly, including Encha, Matcha.com, and Pique Tea products) as unverified pending manual review of the source page and linked individual lab reports."
}Source →Lead Safe Mama (Tamara Rubin)lab_report
{
"lead_ppb": null,
"cadmium_ppb": null,
"mercury_ppb": null,
"arsenic_ppb": null,
"safety_threshold": {
"lead_ppb": 5,
"cadmium_ppb": 5,
"mercury_ppb": 2,
"arsenic_ppb": 10
},
"verdict": "Tested positive for Lead, Cadmium, and Arsenic. Tamara Rubin states this is 'a concerning product if it is being consumed by pregnant women — or any women of childbearing age.' Exact ppb figures are shown only in an embedded lab-report chart image, not extractable as text, so specific numeric values could not be confirmed.",
"product_tested": "Encha Pure Organic Premium 1st Harvest Ceremonial Grade Matcha"
}Source →Minimalist Bakerreview
{
"ranking_or_verdict": "6th Place (Ceremonial, 8 tested), 21.75/25",
"notes": "Product: Encha Ceremonial Grade Matcha. Color: 'Vibrant, deep green apple color'. Aroma: 'More detectable bitterness on the nose'. Note: article says brand is tested for radioactivity; a wasabi undertone was detected."
}Source →MatchaReviews.comreview
{
"rating": "4.5/5",
"review_summary": "Exceptionally smooth with complex flavor notes. Vibrant green color, sweet grass aroma, nice foamlike froth, umami notes, smooth/subtle with slight earthy bittersweet undertones. Reusable glass jar with bamboo lid called reviewer's 'favorite matcha container' among dozens tested. Consistent quality across harvest years, 'on par with the best' tasted. Glass jar adds $6 to price vs bag options.",
"grade_stated": "Ceremonial",
"price_per_oz_stated": "$23.54 (origin: Uji, Kyoto, Japan)"
}Source →Yahoo Health (registered dietitian review)review
{
"rating_or_verdict": "Best Overall",
"notes": "'Exceptional balance and versatility' with 'no bitterness', per the reviewing registered dietitian."
}Source →Veggiekins (YouTube)review
{
"tier": "Tier 5 - Don't Recommend (worst tier)",
"price_noted": "$19.99",
"notes": "Quoted as having 'strong bitterness'."
}Source →